Letter of Intent

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

Fulfillment logistics is the entire process of getting an order to a customer, from storing inventory to picking, packing, and final shipment.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Database management is the process of organizing, storing, and maintaining data in a database to ensure its accuracy, security, and availability.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

The Challenger Sales Model is a sales approach where reps challenge a customer's thinking by teaching, tailoring, and taking control of the sale.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Sales pipeline management is the process of organizing, tracking, and managing potential deals through every stage of your sales funnel.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.