Conversion Path

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

Average Selling Price (ASP) is the average price at which a particular product or service is sold across different markets and channels.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

Sales conversion rate is the percentage of prospects who take a desired action, like making a purchase, turning them into customers.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.