Multi-touch Attribution

Learn about regression analysis, including understanding its purpose and importance, applications in outbound sales, & common techniques explained.

Learn about commission, including understanding commission structures, & advantages and disadvantages of commission-based pay.

Learn about sales engineer, including roles and responsibilities of a sales engineer, & becoming a successful sales engineer.

Learn about letter of intent, including understanding the letter of intent (LOI), essential components of a LOI, LOI in academic and professional applications.

Learn about follow-up, including strategies for effective follow-up, crafting compelling follow-up messages, & differences between first contact and follow-up.

Learn about user experience, including principles of user experience design, & enhancing user experience: best practices.

Learn about intent-based leads, including identifying intent-based leads, & strategies for nurturing intent-based leads.

Learn about persona map, including building an effective persona map, key elements of a persona map, persona map vs. target market.

Learn about internal signals, including identifying key internal signals, strategies for effective monitoring, & impact of internal signals on sales strategy.

Learn about talk track, including crafting an effective talk track, key elements of a talk track, & talk track vs. script: understanding the difference.

Learn about sales cycle, including key phases of a sales cycle, steps to shorten your sales cycle, & sales cycle vs. sales funnel.

Learn about account-based analytics, including implementing account-based analytics, & key metrics for account-based analytics.

Learn about closed opportunities, including maximizing closed opportunities success, key metrics for closed opportunities, & distinguishing wins from losses.

Learn about infrastructure as a service, including benefits of adopting IaaS, & IaaS vs. PaaS vs. SaaS: understanding the differences.

Learn about funnel optimization, including the stages of funnel optimization, key strategies for funnel improvement, funnel optimization vs. conversion optimization.

Learn about multi-channel marketing, including benefits of multi-channel marketing, & strategies for successful implementation.

Learn about accounts payable, including understanding accounts payable, accounts payable process, importance of accounts payable, & managing accounts payable.

Learn about MOFU, including optimizing your MOFU strategy, successful MOFU campaign examples, MOFU vs. TOFU: key distinctions, & essential components of MOFU.

Learn about firmographic data, including sources and methods for gathering firmographic data, & applying firmographic data in sales strategies.

Learn about marketing automation, including benefits of marketing automation, & key features of effective marketing automation.

Learn about point of contact, including identifying your point of contact, effective communication strategies, roles and responsibilities of a point of c.

Learn about renewal rate, including how to calculate it, why it matters, factors impacting renewal rate, & tips for improving renewal rate.

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

Learn about sales coaching, including benefits of sales coaching, developing an effective sales coaching program, sales coaching vs. sales training.

Learn about ad-hoc reporting, including benefits of ad-hoc reporting, steps to create effective ad-hoc reports, & ad-hoc reporting vs. standardized reporting.

Learn about scalability, including understanding scalability in business, benefits of scalability, & key elements of scalability.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about data security, including understanding data security risks, components of data security, & implementing effective data security measures.

Learn about inbound leads, including generating quality inbound leads, strategies for nurturing inbound leads, & comparing inbound and outbound leads.

Learn about on target earnings, including calculating on target earnings, factors influencing on target earnings, & on target earnings vs. base salary.

Learn about marketing analytics, including key benefits of marketing analytics, & strategies for effective marketing analytics.

Learn about sales training, including benefits of sales training, essential components of effective sales training, & sales training vs. sales coaching.

Learn about hard sell, including strategies for effective hard selling, key elements of a successful hard sell, & understanding the impact of hard selling.

Learn about account-based marketing, including definition, strategies, benefits, implementation steps, & measuring success.

Learn about DMP, including understanding DMP functionality, benefits of using a DMP, choosing the right DMP, & key features of DMPs.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Learn about data hygiene, including importance of maintaining data hygiene, key steps for cleaner data, & comparing data hygiene and data cleansing.

Learn about integration testing, including benefits of integration testing, best practices, challenges and solutions, & tools and resources.

Learn about AppExchange, including how AppExchange benefits businesses, navigating the AppExchange marketplace, & popular apps on AppExchange.

Learn about buyer journey, including stages of the buyer journey, key factors influencing the buyer journey, & buyer journey vs. sales funnel.

Learn about sales territory planning, including strategies for successful territory planning, & key components of territory planning.

Learn about compounded annual growth rate, including calculating CAGR: a step-by-step guide, & CAGR vs. simple growth rate: understanding the difference.

Learn about sales territory, including how to design an effective sales territory, & examples of successful sales territories.

Learn about dark social, including the challenges of tracking dark social, strategies for leveraging dark social, & dark social vs. public social channels.

Learn about lightning components, including understanding lightning components benefits, & key features of lightning components.

Learn about weighted pipeline, including calculating your weighted pipeline, & distinguishing weighted pipeline from traditional forecasting.

Learn about content curation, including purpose of content curation , key elements to success , & comparing curation and creation .

Learn about LinkedIn Sales Navigator, including maximizing LinkedIn Sales Navigator's features, & unlocking sales potential with advanced search.

Learn about data pipelines, including overview of data pipelines, benefits for outbound sales, designing effective pipelines, and best practices for implementation.

Learn about segmentation analysis, including understanding the benefits, steps to conduct segmentation analysis, & types of segmentation methods.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Learn about marketing qualified opportunity, including identifying marketing qualified opportunities, & key elements of successful identification.

Learn about sales pipeline velocity formula, including calculating your sales pipeline velocity, & key components of pipeline velocity.

Learn about affiliate marketing, including understanding affiliate marketing basics, setting up an affiliate program, & benefits of affiliate marketing.

Learn about data visualization, including benefits of data visualization, tools for data visualization, & best practices for visual storytelling.

Learn about price optimization, including benefits of price optimization, strategies for effective implementation, & common challenges in pricing.

Learn about closed question, including crafting effective closed questions, advantages of closed questions, & closed vs. open questions.

Learn about competitive analysis, including steps for conducting competitive analysis, & key components of competitive analysis.

Learn about sales development representative, including roles and responsibilities of an SDR, key skills for successful SDRs, and pathways to becoming an SDR.

Learn about dark funnel, including unraveling the dark funnel mystery, strategies to illuminate the dark funnel, & dark funnel vs. traditional sales funnels.

Learn about value-added reseller, including key benefits for businesses, successful value-added reseller examples, value-added reseller vs. traditional reseller.

Learn about qualified lead, including identifying qualified leads, criteria for lead qualification, & qualified vs. unqualified leads.

Learn about data appending, including benefits of data appending, implementing data appending effectively, & data appending vs. data scrubbing.

Learn about predictive customer lifetime value, including benefits of predictive CLV, & calculating predictive CLV: a step-by-step guide.

Learn about email verification, including the importance of email verification, & the mechanisms behind email verification.

Learn about channel marketing, including types of channel marketing strategies, key benefits of channel marketing, building a successful channel marketing p.

Learn about yield management, including benefits of implementing yield management, & essential components of yield management.

Learn about demand capture, including strategies for effective demand capture, key principles of demand capture, & demand capture vs. demand generation.

Learn about target account list, including building your target account list, key benefits of a target account list, & strategies for prioritizing accounts.

Learn about day sales outstanding, including calculating your DSO, strategies for reducing DSO, impact of DSO on cash flow, & DSO vs. cash conversion cycle.

Learn about lead scoring models, including the fundamentals of building lead scoring models, & key components of effective lead scoring.

Learn about sales and marketing analytics, including key benefits of sales and marketing analytics, & implementing analytics successfully.

Learn about webhooks, including intro to webhooks benefits, setting up webhooks successfully, common webhooks use cases, & webhooks best practices.

Learn about triggers, including identifying effective sales triggers, crafting compelling trigger-based messages, triggers vs. traditional sales approaches.

Learn about product-led growth, including hallmarks of product-led growth, strategies for implementing PLG, & comparing PLG with sales-led approaches.

Learn about operational CRM, including key benefits of operational CRM, implementing operational CRM successfully, & operational CRM vs. analytical CRM.

Learn about mid-market, including identifying mid-market opportunities, characteristics of mid-market companies, mid-market vs. enterprise: understanding the differences.

Learn about AI data enrichment, including understanding it, the key benefits of AI data enrichment, how it works, and its challenges.

Learn about sales team management, including key principles of effective sales team management, & building high-performing sales teams.

Learn about landing pages, including creating effective landing pages, key elements, examples of successful landing pages, & landing pages vs. home pages.

Learn about gated content, including benefits of gated content, crafting effective gated content, & gated vs. ungated content: key differences.

Learn about CI, including its key benefits, how to gather and analyze CI data, and tools and tech for it.

Learn about marketing attribution, including the importance of marketing attribution, & models of marketing attribution explained.

Learn about digital analytics, including key components of digital analytics, the role of data in digital analytics, comparing digital analytics and traditional methods.

Learn about buyer's journey, including stages of the buyer's journey, key elements of the buyer's journey, & enhancing the buyer's experience.

Learn about ransomware, including impact on outbound sales, common types and examples, preventive measures, & how to respond.

Learn about sales operations analytics, including key components of sales operations analytics, & implementing sales operations analytics effectively.

Learn about video email, including benefits of using video email, crafting an effective video email, & video email vs. traditional email.

Learn about sales plan template, including crafting an effective sales plan, key components of a sales plan, sales plan vs. marketing strategy.

Learn about serviceable obtainable market, including calculating serviceable obtainable market, & key factors influencing serviceable obtainable market.

Learn about revenue forecasting, including key elements of revenue forecasting, & steps to accurate revenue forecasting.

Learn about predictive lead scoring, including benefits of predictive lead scoring, & implementing predictive lead scoring successfully.

Learn about scrum, including advantages of scrum, implementing scrum in sales, scrum roles explained, & common scrum mistakes.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Learn about market intelligence, including sources and types of market intelligence, & implementing market intelligence effectively.

Learn about programmatic advertising, including how programmatic advertising works, & key benefits of programmatic advertising.

Learn about marketing automation platform, including key benefits of marketing automation, & essential features of marketing automation platforms.

Learn about sales manager, including qualities of an effective sales manager, skills every sales manager needs, sales manager vs. sales representative.

Learn about sender policy framework, including understanding SPF records, implementing SPF for email security, SPF vs. DKIM and DMARC, & benefits of using SPF.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.