Voice Search Optimization

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Sales Operations, or Sales Ops, streamlines sales processes, manages tools, and analyzes data to help sales teams sell more effectively.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Time on site, or session duration, is a key web metric that tracks the total time a visitor spends on your website during a single visit.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

A Unique Selling Point (USP) is the distinct feature or benefit that sets your product, service, or brand apart from the competition.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

A triggered email is an automated message sent to a user in response to a specific action or event, like signing up or making a purchase.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

Sales pipeline management is the process of organizing, tracking, and managing potential deals through every stage of your sales funnel.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.