Product-Led Growth

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

Video hosting is a service that allows users to upload, store, and share video content online, making it accessible for playback anywhere.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Regression analysis is a statistical method for estimating the relationships between a dependent variable and one or more independent variables.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.