Targeted Marketing

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

The Challenger Sales Model is a sales approach where reps challenge a customer's thinking by teaching, tailoring, and taking control of the sale.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

A sales dialer is software that automates outbound calling for sales teams, allowing reps to connect with more prospects in less time.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Funnel optimization is the process of improving each stage of the customer journey to maximize conversions and drive revenue growth.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

Regression analysis is a statistical method for estimating the relationships between a dependent variable and one or more independent variables.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.