Return on Marketing Investment

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Sales compensation is the total pay a salesperson receives, including salary, commissions, and bonuses, structured to motivate performance.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Customer Retention Cost (CRC) is the total amount a company spends to keep an existing customer over a certain period of time.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Average Selling Price (ASP) is the average price at which a particular product or service is sold across different markets and channels.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.