PPC

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Learn about serviceable available market, including calculating your serviceable available market, & key factors influencing serviceable available market.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Learn about SAM, including serviceable available market explained, SAM and market segmentation, & importance of SAM in business planning.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Learn about rollback procedures, including understanding when to use rollback procedures, & steps to implement rollback procedures.

Learn about sales funnel metrics, including understanding sales funnel stages, key sales funnel metrics to track, & enhancing sales funnel performance.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Learn about sales script, including crafting an effective sales script, essentials for a winning sales script, sales script vs. spontaneous pitch.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

The marketing funnel is a model illustrating the path potential customers take, from initial awareness to making a purchase.

Learn about sales rep training, including benefits of sales rep training, & essential components of effective sales training.

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

Learn about sales forecast, including key elements of sales forecasting, methods for accurate sales projections, sales forecasting vs. sales goals.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

Learn about warm email, including crafting effective warm emails, criteria for selecting recipients, & warm email vs. cold email: key differences.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Learn about technographics, including understanding technographic data segmentation, & the benefits of leveraging technographics.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Learn about sales prospecting techniques, including essentials of effective prospecting, & crafting your prospecting strategy.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Learn about sales metrics, including key types of sales metrics, essential components of sales metrics, & analyzing sales metrics effectively.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Learn about sales pipeline, including building a robust sales pipeline, key stages of a sales pipeline, sales pipeline vs. sales funnel.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

Learn about virtual selling, including advantages of virtual selling, key strategies for successful virtual selling, & virtual selling vs. traditional selling.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Learn about sales operations, including key responsibilities in sales operations, & building an effective sales operations strategy.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Learn about software as a service, including benefits of SaaS solutions, SaaS vs. traditional software, & key features of successful SaaS.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

Learn about video messaging, including benefits of video messaging in sales, crafting engaging video messages, & video messaging vs. traditional email.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Learn about trade shows, including maximizing your trade show impact, & trade show vs. virtual expos: understanding the difference.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Learn about use case, including crafting a compelling use case, essential components of a use case, & comparing use cases and case studies.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Learn about sales enablement, including the key components of sales enablement, & crafting an effective sales enablement strategy.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Learn about sales stack, including building an effective sales stack, key components of a sales stack, sales stack vs. marketing stack: understanding the dif.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

Learn about sales pipeline velocity formula, including calculating your sales pipeline velocity, & key components of pipeline velocity.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

Learn about talk track, including crafting an effective talk track, key elements of a talk track, & talk track vs. script: understanding the difference.