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Using AI to Send Hyper-Personalized Outbound

Using AI to Send Hyper-Personalized Outbound

Use Clay's "Converse with ChatGPT" integration to train an AI model that makes tailored suggestions.

5 min.
Overview

Creating Successful Lead Generation Campaigns Using GPT-4 and Clay.com

Introduction:

Are you seeking a way to generate leads for your company with the first campaign, without the need for continuous testing or iteration? This step-by-step guide will teach you a simple, AI-generated approach that has been successfully used by Growth Engine X and several other companies.This process involves combining GPT-4, an advanced language model by OpenAI, and Clay.com, an all-in-one tool for digital workflows. By altering the formatting to suit your business needs, this method can come across impressively, boosting your campaign's success.

Step-by-Step Process:

Step 1: Assemble Your Data
The first step is gathering the necessary data. You can either scrape LinkedIn or Sales Navigator for this. You'll need this data for verification in the next step.

Step 2: Verify the Emails
Now that you have your data, it's time to verify the emails. You can do this using one of our many email verification tools. Ensure that you're using this tool only on rows you plan on reaching out to - they must have an email address.

Step 3: Enrich the LinkedIn Company Data
With verified emails, the next step is to enrich their LinkedIn company data. This information is critical for the subsequent AI-generated prompts. You can do this by using our “Enrich Person” LinkedIn integration, which provides hundreds of datapoints from which you can use in the next steps.

Step 4: Leverage GPT-4 to Generate Prompts
Now it's time to use GPT-4 to create compelling, personalized emails. You don't have to write any of these yourself. Instead, guide GPT-4 on what to say and let it do the rest.

Step 5: Contextualize and Specify
After creating your initial prompt, further guide GPT-4 by providing context about your company, campaign goals, and desired outcomes. Define specific constraints, such as the length of your bullet points and the use of app and marketing strategies.

Step 6: Teach GPT-4 Using Your Examples
Give GPT-4 some examples of what you'd write for various companies. This step will help train the AI and improve its understanding of what you're looking for in the messages.

Step 7: Automate and Execute the Campaigns
Now that you've taught GPT-4, you're ready to run your campaigns. All the lines will be written automatically and tailored to each company's operations. This will increase the campaign's effectiveness and conversion rate.

Conclusion:
This method, combining the power of GPT-4 and Clay.com, not only generates efficient lead generation campaigns but also provides a scalable solution for various businesses. By tailoring GPT-4's learning to your needs and business type, you can create compelling, personalized, and efficient campaigns.Whether you're running an SEO agency or any other business type, all you have to do is switch the examples and teach GPT-4 about your domain. Let the power of AI handle the rest, so you can focus on your core business.So, are you ready to take your lead generation game to the next level? Try out this method and watch your conversion rates soar!Please Note: If you do not have access to Clay.com, you can reach out for assistance, either by commenting on the video related to this guide or directly contacting via LinkedIn.

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A product mockup of a Clay.com table with columns showing imported LinkedIn contacts and enrichments from different marketing/outbound tools
Learn
Using AI to Send Hyper-Personalized Outbound
Author
Duration
5 min.

Using AI to Send Hyper-Personalized Outbound

Creating Successful Lead Generation Campaigns Using GPT-4 and Clay.com

Introduction:

Are you seeking a way to generate leads for your company with the first campaign, without the need for continuous testing or iteration? This step-by-step guide will teach you a simple, AI-generated approach that has been successfully used by Growth Engine X and several other companies.This process involves combining GPT-4, an advanced language model by OpenAI, and Clay.com, an all-in-one tool for digital workflows. By altering the formatting to suit your business needs, this method can come across impressively, boosting your campaign's success.

Step-by-Step Process:

Step 1: Assemble Your Data
The first step is gathering the necessary data. You can either scrape LinkedIn or Sales Navigator for this. You'll need this data for verification in the next step.

Step 2: Verify the Emails
Now that you have your data, it's time to verify the emails. You can do this using one of our many email verification tools. Ensure that you're using this tool only on rows you plan on reaching out to - they must have an email address.

Step 3: Enrich the LinkedIn Company Data
With verified emails, the next step is to enrich their LinkedIn company data. This information is critical for the subsequent AI-generated prompts. You can do this by using our “Enrich Person” LinkedIn integration, which provides hundreds of datapoints from which you can use in the next steps.

Step 4: Leverage GPT-4 to Generate Prompts
Now it's time to use GPT-4 to create compelling, personalized emails. You don't have to write any of these yourself. Instead, guide GPT-4 on what to say and let it do the rest.

Step 5: Contextualize and Specify
After creating your initial prompt, further guide GPT-4 by providing context about your company, campaign goals, and desired outcomes. Define specific constraints, such as the length of your bullet points and the use of app and marketing strategies.

Step 6: Teach GPT-4 Using Your Examples
Give GPT-4 some examples of what you'd write for various companies. This step will help train the AI and improve its understanding of what you're looking for in the messages.

Step 7: Automate and Execute the Campaigns
Now that you've taught GPT-4, you're ready to run your campaigns. All the lines will be written automatically and tailored to each company's operations. This will increase the campaign's effectiveness and conversion rate.

Conclusion:
This method, combining the power of GPT-4 and Clay.com, not only generates efficient lead generation campaigns but also provides a scalable solution for various businesses. By tailoring GPT-4's learning to your needs and business type, you can create compelling, personalized, and efficient campaigns.Whether you're running an SEO agency or any other business type, all you have to do is switch the examples and teach GPT-4 about your domain. Let the power of AI handle the rest, so you can focus on your core business.So, are you ready to take your lead generation game to the next level? Try out this method and watch your conversion rates soar!Please Note: If you do not have access to Clay.com, you can reach out for assistance, either by commenting on the video related to this guide or directly contacting via LinkedIn.

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