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Top 10 Alternatives and Competitors to

Top 10 Alternatives and Competitors to
Clay Team
Top 10 Alternatives and Competitors to
Top 10 Alternatives and Competitors to is a B2B sales engagement platform primarily used for lead generation, data collection, and outreach. Apollo offers a massive database with over 200+ million data points along with a platform with features for cold emailing and calling natively in its platform.

In this article, we will discuss the top 10 alternatives to, focusing on their unique features and benefits.

1. Clay

Why settle for one data provider when you can have them all? Clay integrates with over 50 data providers and allows you to process them in parallel. Suppose you’re looking for a phone number. With Clay’s waterfalling feature, you can automatically check the databases of Clearbitand until that phone number is found. Now compare that to the approach taken by sales teams, which use a single data enrichment provider.

The problem with single-source enrichment:

  • Limitations of relying on a single provider: Relying solely on one data provider for lead enrichment typically results in incomplete information. This issue isn't necessarily due to the provider's shortcomings, but rather a limitation inherent in relying on a single data provider. By depending on just a single source, there's a high chance that you're only capturing a limited portion of potential lead data.
  • Signing up for multiple providers is costly: You could sign up with multiple data providers, but this approach tends to be costly, time-consuming, and inefficient

Clay is the answer

  • Access 50+ data providers at once: This includes Apollo, Clearbit, Hunter, LinkedIn and dozens of others.
  • Check multiple data providers in parallel: Waterfalling enables quick and easy automatic processing of multiple data sources with just a click of a button. No need for multiple accounts.

In summary — Clay stands out as the sole provider offering 50+ data sources, the capability to waterfall multiple data providers simultaneously, and get user feedback like this .

For those eager to explore more about Clay, here are key aspects worth considering:

  • Best use cases: Ideal for sales prospecting, lead discovery and enrichment, and executing end-to-end automated outbound campaigns.
  • Innovative features: Enjoy AI messaging, real-time scraping, access to over 10 built-in sources for lead lists, connection with 50+ enrichment providers, bi-directional data synchronization with your CRM, and the unique waterfall functionality for simultaneously utilizing multiple data providers.
  • Pricing: Choose from budget-friendly plans, including Starter ($149/mo), Explorer ($349/mo), Pro ($800/mo), and Enterprise options, complete with volume discounts. Explore more on the Clay pricing page.
  • User feedback: Our users love us! Clay boasts an impressive 4.9/5 all-time review score on Product Hunt, with praise for its features, time-saving capabilities, and effectiveness in outbound marketing and prospecting.

2. Cognism

Cognism is a premium sales intelligence platform designed to help businesses find and engage with potential customers. With a focus on providing accurate mobile phone numbers and B2B emails,

  • Use cases: Sales prospecting, identifying ideal fit accounts, bypassing gatekeepers, prioritizing buyers who are ready to buy, and finding net new leads and enriching existing contacts.
  • Features: List building web app, CSV enrichment, individual prospecting browser extension, CRM integrations, and compliance with Do Not Call lists.
  • Price: Cognism offers tailored pricing packages, including Platinum and Diamond plans, with a flat platform access fee covering data maintenance, set-up, onboarding, and 24/7 live chat support. See the Cognism pricing page for more details.
  • Reviews: Cognism has an overall rating of 4.6/5 on G2.

Advantages of using Cognism over Apollo

  1. Global Database and Advanced Data Filtering: Cognism offers a vast database of B2B contacts and company information, along with advanced data filtering options, enabling users to find leads relevant to their business needs efficiently.
  2. AI-Enabled Business Data Updates and GDPR Compliance: With AI technology, Cognism ensures its B2B data is continually updated, and it emphasizes GDPR compliance, making it ideal for businesses in heavily regulated sectors.
  3. Intelligent Lead Generation and Enrichment: Cognism's 'Prospector' tool provides intelligent lead generation and data enrichment services, helping users to update and enhance their contact data with accurate and current information.
  4. Higher Overall Capability Satisfaction: Cognism has been rated slightly higher in overall capability satisfaction compared to Apollo, indicating a potentially more robust solution according to user feedback.

Advantages of using Apollo over Cognism

  1. Unified Platform for Sales Engagement: Apollo offers a comprehensive sales engagement platform that combines database services, campaign strategy and management, and measurable sales analytics into a unified solution.
  2. Extensive Database with Multi-Channel Sequence Automation: Apollo's platform includes access to over 200 million contacts and features like multi-channel sequence automation, advanced tracking, and analytics.
  3. Dialler Feature for Direct Calls: Unlike Cognism, Apollo includes a dialler feature, allowing sales teams to make calls directly from the platform, enhancing the efficiency of outreach efforts.
  4. Higher Satisfaction in Service Experience: Apollo has received higher ratings in service experience from its users, suggesting better customer support and user satisfaction in this area.

3. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help businesses identify and reach potential customers using data-driven insights and buying signals.

  • Use cases: Sales prospecting, identifying potential customers, leveraging data-driven insights, and tracking buying signals.
  • Features: Comprehensive business data, real-time insights, powerful search and filtering capabilities, and integrations with other ZoomInfo solutions.
  • Price: Specific pricing details are not provided on the website, but ZoomInfo offers solutions for SalesOS, MarketingOS, and TalentOS. A free trial option is available.
  • Reviews: ZoomInfo SalesOS has an average rating of 4.4/5 on G2.

Advantages of using ZoomInfo over Apollo

  1. Depth and Comprehensiveness of Database: ZoomInfo is renowned for its extensive database that includes over 500 million companies and professionals, which supports targeted outreach and territory planning​​​​.
  2. Quality of Data: Users have highlighted the accuracy of ZoomInfo's data, including email, phone numbers, and LinkedIn information, which is deemed more reliable than Apollo's​​.
  3. Advanced CRM Integration and Ease of Use: ZoomInfo offers sophisticated integration with CRM systems, facilitating a seamless workflow for users. It is also appreciated for its user-friendly interface​​.
  4. Comprehensive Sales and Marketing Features: Beyond just contact information, ZoomInfo provides detailed firmographic data about companies, real-time alerts, and data enrichment capabilities, making it a versatile tool for a wide range of use cases​​.

Disadvantages of using ZoomInfo over Apollo

  1. Pricing Transparency and Additional Costs: Unlike Apollo, ZoomInfo does not disclose upfront pricing and buyer intent data may incur extra charges, making it potentially more expensive and less predictable in terms of costs​​.
  2. Steep Learning Curve: Some users have reported that ZoomInfo has a steep learning curve, which could pose a challenge for new users or smaller teams without dedicated resources for training​​.
  3. Focused on Sales Engagement and Multi-Channel Marketing: For businesses specifically looking for a tool to automate their sales engagement with multichannel marketing, Apollo might be a more suitable choice, as ZoomInfo primarily excels in database and lead generation capabilities​​.
  4. Limited Free Tier Compared to Apollo: Apollo offers a robust free tier with core and advanced features, which may be more appealing for smaller businesses or those looking to test the platform before committing to a paid plan​​.

4. Lusha

Lusha is a tool for finding LinkedIn emails and phone numbers, aimed at aiding sales, marketing, and recruitment teams in acquiring accurate contact details for potential clients and candidates.

  • Use cases: It's employed for sales prospecting, marketing outreach, recruitment, and for finding email addresses and phone numbers to connect with potential customers and candidates on LinkedIn.
  • Features: The extension provides an email and phone number finder, integrates seamlessly with LinkedIn, ensures accurate contact information, and has an easy-to-use interface.
  • Price: Lusha offers four pricing tiers - Free, Pro ($29 per month), Premium ($51 per month), and Scale. A free trial is also offered.
  • Reviews: Lusha has an average rating of 4.3/5 on G2.

Advantages of using Lusha over Apollo

  1. Wider Geographic Coverage: Lusha is noted for its reliability in providing prospect contact data, particularly for regions like APAC and Europe. Users have found Lusha to offer better data for certain geographies, making it a preferred choice for international outreach.
  2. Simplicity and Ease of Use: Lusha is praised for its user-friendly interface and simplicity. It provides valid contact information quickly and is considered very convenient to use, especially its browser extension which integrates seamlessly into the user experience.
  3. High Net Emotional Footprint: Lusha has a higher Net Emotional Footprint in SoftwareReviews' comparison, indicating that users have a more positive sentiment towards Lusha compared to Apollo. This suggests a strong user satisfaction in terms of the relationships and interactions with the vendor.
  4. Strong Preference for Direct Contact Information: Users prefer Lusha for its direct provision of phone numbers and email addresses, highlighting its effectiveness in delivering accurate contact details that are crucial for sales and marketing efforts.

Advantages of using Apollo over Lusha

  1. Comprehensive Sales Platform: Apollo is described as a more detailed and extensive sales platform, offering a wide range of features that support advanced lead generation, sales intelligence, and engagement tools, making it suitable for businesses looking for an all-in-one solution.
  2. Better Value for Money and Customer Support: Apollo has been rated higher in terms of value for money and customer support. Users feel that Apollo meets the needs of their business better than Lusha and provides more satisfactory ongoing product support.
  3. Higher Overall Rating: In a comparison by Software Advice, Apollo received a higher overall rating from users compared to Lusha, reflecting general user satisfaction in terms of features, ease of use, customer service, and functionality.
  4. Advanced Features for Sales Intelligence and Engagement: Apollo offers a range of advanced features, including AI-powered lead scoring and comprehensive tools for email, call, and LinkedIn engagement. These features are aimed at optimizing sales processes and enhancing lead management efficiency.

5. Clearbit

Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.

  • Use cases: Converting more leads, creating and completing records, correcting stale contact information, and improving lead scoring, routing, and targeting.
  • Features: Real-time enrichment, 100+ B2B attributes, automatic record refreshing, machine learning, and integrations with popular tools.
  • Price: Offers Free, Growth (ranging from $50 to $275), and Enterprise plans. The Free Plan includes 25 credits per month, while the Growth Plan offers 125 to 1,000 credits per month. See the Clearbit page for more details.
  • Reviews: Clearbit has an overall rating of 4.4/5 on G2.

Advantages of using Clearbit over Apollo

  1. Data Accuracy and Enrichment: Clearbit is renowned for its data accuracy, particularly in phone numbers, ensuring sales teams spend less time on incorrect contacts. Its enrichment capabilities allow for better personalization of marketing campaigns and lead scoring, improving sales and marketing efforts by providing up-to-date information on customers and potential leads.
  2. User-Friendly Salesforce Integration: Clearbit offers seamless Salesforce integration, making the process of finding, capturing, and converting leads straightforward and effective. This integration is particularly beneficial for businesses looking to enhance their sales operations through efficient lead management and data utilization.
  3. Comprehensive Data Enrichment Tool: Clearbit serves as a powerful data enrichment tool, gathering publicly available information to enrich customer data or find new leads. Its suite of APIs for integration into other applications or services adds significant value to sales and marketing teams by providing accurate, up-to-date customer and lead information.
  4. Lead Qualification and Smart Lists: Clearbit outperforms Apollo in lead qualification processes and the creation of smart lists and recommendations, indicating a more refined approach to identifying and prioritizing high-value leads and opportunities.

Disadvantages of using Clearbit over Apollo

  1. Limited Contact, Company, and Industry Data: Clearbit does not have as wide a selection of companies and industry data compared to Apollo's extensive database, which might limit the scope of prospecting for certain businesses.
  2. Lower Overall Capability and Feature Satisfaction: When comparing overall capability and feature satisfaction, Clearbit scores lower than Apollo, suggesting that users might find Apollo's offerings more comprehensive and satisfying in meeting their sales intelligence needs.
  3. Challenges in Ongoing Product Support and Maintenance: Clearbit is perceived to offer a lower level of support and quality in ongoing product maintenance compared to Apollo, which could impact user experience and the long-term effectiveness of the tool.
  4. Less Favorable Emotional Footprint: Clearbit's emotional footprint, a measure of user sentiment towards the vendor-client relationship and product effectiveness, is lower than Apollo's. This indicates that users might have a less positive overall feeling toward Clearbit, potentially due to service experience, negotiation, conflict resolution, and interactions.

6. Datanyze

Datanyze is a sales intelligence tool designed to help businesses find accurate B2B contact information for sales prospects.

  • Use cases: Sales prospecting, finding accurate B2B contact information, accessing contact data from LinkedIn profiles and company websites, and exporting profiles directly from Google Chrome.
  • Features: Google Chrome Extension, accurate B2B contact information, integration with LinkedIn, and access to market share reports and high-quality sales leads.
  • Price: Offers two pricing plans - Nyze Lite (free) and Nyze Pro ($55 per month). Nyze Lite includes 10 credits per month for three months, while Nyze Pro offers 90 credits per month and early access to new features. A free trial is also available. See the Datanyze page for more details.
  • Reviews: Datanyze has an average rating of 4.2/5 on G2.

Advantages of using Datanyze over Apollo

  1. Technographic Data Analysis: Datanyze specializes in providing technographic data, offering insights into the technology stack of prospects. This feature is particularly beneficial for SaaS companies aiming to understand potential clients' current systems and how their products could integrate.
  2. Data Hygiene and Automatic Data Refresh: Users have rated Datanyze highly for its data hygiene and automatic data refresh capabilities, indicating that the platform ensures the data remains accurate and up-to-date.
  3. Highly Specific Filtering and Segmentation: Datanyze excels in offering detailed filters and segmentation, enabling users to tailor their prospecting efforts more precisely.
  4. Lead Enrichment Capabilities: The platform provides comprehensive lead enrichment features, helping businesses to find more detailed information about their leads, which is crucial for creating personalized outreach campaigns.

Disadvantages of using Datanyze over Apollo

  1. User Ratings: Datanyze has received lower user ratings compared to Apollo, with feedback indicating there may be areas for improvement in user satisfaction.
  2. Comprehensive Sales Engagement Tools: While Datanyze focuses on sales intelligence, Apollo is recognized for its all-in-one sales engagement platform that combines lead generation, sales intelligence, and engagement tools into a cohesive system.
  3. Lead Scoring and Qualification: Apollo provides advanced lead scoring and qualification tools that might offer more depth compared to Datanyze's offerings, assisting businesses in prioritizing their sales efforts more effectively.
  4. Email and Call Automation: Apollo also offers a broader set of automation tools for email and calling, streamlining the sales process further than Datanyze might, with its focus on data intelligence and enrichment.

7. Lemlist

Lemlist is an AI-powered sales engagement platform designed to help users reach their prospects' inboxes and get replies.

  • Use cases: Reaching prospects' inboxes, extracting leads from LinkedIn, finding and verifying emails, sending multichannel campaigns, and closing deals.
  • Features: Lead database, email finder and verifier, personalization at scale, warm-up and deliverability booster, and CRM integrations.
  • Price: Offers a 14-day free trial starter plan, a Standard plan at $59 per month, and a Pro plan at $99 per month.
  • Reviews: lemlist has an overall rating of 4.3/5 on G2.

Advantages of using Lemlist over Apollo

  1. Comprehensive Campaign Analytics: Lemlist offers detailed analytics for campaign performance, including progression bars, stats per channel, and the ability to assess the effectiveness of each sequence step and perform A/B testing. This feature is crucial for optimizing campaign strategies based on real-time data.
  2. User-friendly Interface: Users have found Lemlist to be simple, intuitive, and powerful, with guides and blogs that are extremely helpful. This ease of use is highlighted as a clear advantage, making it accessible even for those who are new to email outreach software.
  3. Specialized Outreach Software: Lemlist has been praised for its effectiveness in outreach campaigns, especially for niche businesses. Users have successfully used it to acquire commercial clients on a recurring revenue basis, showcasing its utility in targeted marketing strategies.
  4. Higher User Rating: Lemlist has a slightly higher user rating compared to Apollo, with a rating of 4.59 out of 5 stars based on 375 reviews. This indicates a marginally better user satisfaction level, which could be attributed to its features and overall user experience.

Disadvantages of using Lemlist over Apollo

  1. Lack of a Comprehensive Lead Database: Unlike Apollo, Lemlist does not have its own lead database for email outreach activities. Users need to rely on external integrations or their own lists, which may incur additional costs or limit their outreach capabilities.
  2. User Interface Concerns: Some users have found Lemlist's user interface to be "weird and hard to use," indicating a potential learning curve or adaptability issues that could hinder the efficiency of new users.
  3. Dependence on Gmail for Email Outreach: Lemlist requires working off of Gmail for email campaigns, which might be a limitation for users preferring or requiring a more integrated solution within their existing email platforms or those looking for more flexibility in email service providers.
  4. Upcoming Features Yet to Be Released: While Lemlist plans to introduce significant enhancements, such as a B2B Lead Database feature, these are future developments and not currently available to users. This means that, as of now, users may not have access to some of the advanced features that Apollo offers, such as a vast lead database and AI-driven sales intelligence tools.

8. Demandbase One

Demandbase One™ is a go-to-market platform that goes beyond account-based marketing (ABM) by aligning sales and marketing efforts.

  • Use cases: Aligning sales and marketing, account-based marketing, sales intelligence, buying intent identification, predictive analytics, advertising, personalization, orchestration, and analytics.
  • Features: ABM/ABX, sales intelligence, buying intent identification, predictive analytics, advertising, personalization, orchestration, analytics, and B2B data.
  • Price: Offers three pricing tiers - Professional, Enterprise, and Elite, with each tier including different features and capabilities. A free trial is available. See the Demandbase One page for more details.
  • Reviews: Demandbase One™ has an average rating of 4.3/5 on G2.

Advantages of using Demandbase One over Apollo

  1. Higher Likelihood to Recommend: Demandbase One has a higher likelihood to recommend score from users, suggesting greater overall satisfaction among its users compared to Apollo.
  2. Integrated Verified Direct-Dial Numbers: Demandbase provides verified direct-dial mobile numbers, which is highly valued by users for improving workflow efficiency by avoiding the need to switch between different apps.
  3. Comprehensive Insights for Enterprise Accounts: The platform offers detailed organization family trees and insights such as 'Challenges' and 'Trends', which are useful for engaging prospects, especially in complex enterprise accounts.
  4. Ease of Integration: Demandbase One received a perfect score for ease of integration, indicating that users find it straightforward to integrate with their existing systems.

Disadvantages of using Demandbase One over Apollo

  1. Pricing Transparency: Apollo provides clear pricing tiers for different levels of service, including a free version with limited features, which might appeal to small businesses or startups looking for cost-effective solutions. Demandbase One, however, typically requires custom pricing, which may not be as straightforward for companies trying to compare costs upfront.
  2. Ease of Use: While not explicitly stated in the comparisons, the complexity and breadth of Demandbase One's features might present a steeper learning curve compared to Apollo's more streamlined offerings.
  3. Small Business Suitability: Apollo's offerings, including its free plan, are likely more accessible and tailored to the needs of small businesses or those with more straightforward sales intelligence and engagement requirements.
  4. Specific Feature Set: While Demandbase One is highly specialized in ABM and offers deep functionality in this area, companies not specifically focused on ABM might find Apollo's broader sales intelligence and engagement tools more aligned with their needs.

9. 6sense

6sense is a revenue intelligence platform designed to provide meaningful B2B intelligence to revenue teams.

  • Use cases: Uncovering anonymous buyers, understanding buyer behavior, directing engagement efforts, and optimizing sales and marketing strategies.
  • Features: Buyer Discovery, Contact & Company Data, Alerts, List Management, Chrome Extension, Technographics, Psychographics, Web, CRM, and SEP Apps, Add to CRM/SEP, Dashboards, 6sense Intent (Keywords), 3rd Party Intent, Corporate Hierarchy, Prioritization Dashboards, and Company Hierarchy.
  • Price: 6sense offers four pricing plans: Free, Team, Growth, and Enterprise, with varying features and capabilities. You can visit 6sense pricing to book a demo and ask.
  • Reviews: 6sense has an overall rating of 4.4/5 on G2.

Advantages of using 6sense over Apollo

  1. AI-powered predictions and account identification: 6sense is highly praised for its AI-powered predictions that help sales and marketing teams identify and prioritize high-intent accounts, offering real-time insights and enabling more effective, personalized campaigns.
  2. Automatic data refresh and data hygiene: Users appreciate 6sense's automatic data refresh capabilities and its emphasis on data hygiene, ensuring that the data users work with is both current and clean, which is crucial for maintaining accuracy in sales and marketing efforts.
  3. Integration with Salesforce: The platform is noted for its robust integration with Salesforce, enhancing the CRM's functionality by providing deeper insights and streamlining workflows for sales teams.
  4. Advanced account-based marketing intelligence: 6sense provides detailed account-based marketing intelligence, allowing teams to better understand target customer needs, preferences, and behaviors, thus driving higher quality leads and revenue growth.

Advantages of using Apollo over 6sense

  1. Sales Intelligence Email Features: Apollo is recognized for its sales intelligence email features, including sales email templates and the ability to append emails to records, which are rated higher compared to 6sense's offerings in this area.
  2. User-friendly contact discovery on LinkedIn: Apollo is best suited for contact discovery, particularly on LinkedIn, where it simplifies the process of adding new prospects to databases and initiating contact through email sequences.
  3. Cold call functionality from relevant area codes: Apollo allows users to make cold calls from different area codes relevant to where the prospect is located, a feature not highlighted for 6sense.
  4. A/B testing for emails: The platform enables A/B testing for emails, helping users identify the most effective messaging for engaging prospects, a valuable tool for optimizing email campaigns.

10. Waalaxy

Waalaxy is a powerful lead generation tool designed for LinkedIn and email outreach.

  • Use cases: LinkedIn lead generation, email outreach, sales/marketing, recruiting, and freelancing.
  • Features: Email finder, LinkedIn prospecting, cold email, AI prospect finder (coming soon), and LinkedIn messaging add-ons.
  • Price: Offers 3 pricing editions: Free, Advanced (€40.00/month), and Business (€60.00/month). A free trial is also available. See the Waalaxy pricing page for more details.
  • Reviews: Waalaxy has an overall rating of 4.6/5 on G2.

Advantages of using Waalaxy over Apollo

  1. Automation Features: Waalaxy offers robust automation capabilities, particularly for LinkedIn activities. This includes randomizing request timings to mimic human behavior and automating email link requests to maximize the number of connection requests.
  2. Simplified Onboarding and Ease of Use: Users have noted Waalaxy's user-friendly interface and quick setup process, making it an excellent choice for various campaigns and efficient contact achievement.
  3. Bypassing LinkedIn Limits: Waalaxy has features aimed at bypassing LinkedIn's limits for lead generation, offering users an advantage in maximizing their outreach on the platform.
  4. Specialization in LinkedIn Prospecting: Waalaxy is designed with a focus on LinkedIn prospecting and campaign development, optimizing its tools and functionalities specifically for this platform.

Disadvantages of using Waalaxy over Apollo

  1. Limited Email Features Compared to Apollo: Waalaxy lacks the extensive sales intelligence email features that Apollo offers, such as sales email templates and the ability to append emails to records, which could limit its effectiveness in broader sales campaigns.
  2. No Mobile Application: Unlike some competitors, Waalaxy does not offer a mobile application, potentially limiting access and flexibility for users on the go.
  3. Interface Complexity: Some users find Waalaxy's interface to be less intuitive and more time-consuming to navigate, especially for those who do not use all functions regularly.
  4. Risk of LinkedIn Ban: While offering advanced automation, Waalaxy's aggressive use of these features without careful warming of profiles may increase the risk of LinkedIn bans, suggesting a need for cautious use.

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