Total amount raised
$47.7 Millions
Latest funding date
02/01/2022
Location
Maisonette has successfully raised significant funding over multiple rounds, establishing itself as a notable player in the online boutique market for kids and babies. The platform offers a diverse range of products, including clothing, accessories, toys, home decor, and gear.
Keep reading to explore the intricacies of Maisonette's fundraising journey and the investors backing this innovative platform.
What Is Maisonette?
Maisonette is an e-commerce platform specializing in boutique clothes and decor for kids and babies. The company offers a curated selection of products, including clothing, toys, and home decor, making it a one-stop shop for parents.
Founded by two former Vogue editors, Maisonette aims to provide a comprehensive resource for parents, featuring various categories for easy navigation and articles on parenting and child development. The company is based in the United States and continues to grow its presence in the online retail market.
How Much Funding Has Maisonette Raised?
- Seed Round
- Amount Raised: $2.7M
- Date: March 2017
- Lead Investors: New Enterprise Associates, Thrive Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the marketplace and develop the company's initial infrastructure.
- Series A
- Amount Raised: $15M
- Date: May 2018
- Lead Investors: New Enterprise Associates
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and grow the marketplace.
- Series B
- Amount Raised: $30M
- Date: February 2021
- Lead Investors: G Squared
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance personalization through technology, fund international expansion, and scale the team.
- Series C
- Amount Raised: Not publicly disclosed
- Date: February 2022
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Not publicly disclosed
Total Amount Raised: $47.7M
Current Valuation: Not publicly disclosed
Key Investors
- G Squared
- Details: G Squared is a venture capital firm that led Maisonette's Series B funding round. The firm is known for investing in technology-driven companies across various stages.
- Investment Focus Areas: Technology, e-commerce, fintech
- Notable Investments: Lyft, Spotify, Coursera
- New Enterprise Associates (NEA)
- Details: NEA is a global venture capital firm that participated in Maisonette's Series A and Series B funding rounds. The firm focuses on a wide range of sectors, including technology and healthcare.
- Investment Focus Areas: Technology, healthcare, energy
- Notable Investments: Robinhood, Coursera, 23andMe
- Thrive Capital
- Details: Thrive Capital is a venture capital firm that participated in Maisonette's Seed and Series B funding rounds. The firm invests primarily in internet and software companies.
- Investment Focus Areas: Internet, software, fintech
- Notable Investments: Instagram, Stripe, Slack
What's Next for Maisonette?
Maisonette stands at the cusp of significant growth opportunities. With the US children's apparel market valued at over $35 billion, the company aims to leverage its recent $30 million Series B funding to enhance its technology and data platform for better personalization, expand internationally, and scale its team. The launch of their private label, Maison Me, further positions them to capture a larger market share.
Future fundraising opportunities seem promising as the company continues to grow and innovate. The increasing demand for curated and personalized shopping experiences in the children's market suggests that Maisonette may attract additional investments to support its expansion and technological advancements.
However, challenges lie ahead. The company must navigate competition from other online marketplaces and traditional retailers, manage international expansion effectively, and ensure that their technology enhancements meet customer expectations. Maintaining a high level of curation and personalization as they scale will be crucial for sustained success.
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