Total amount raised
$47.7 Million
Latest funding date
02/01/2022
Location
Maisonette has successfully raised funds over 4 rounds, with the latest being a Series C round. The platform specializes in offering a wide range of products for kids and babies, including clothes, toys, and home decor.
Keep reading to explore the intricacies of Maisonette's fundraising journey and the investors backing this innovative platform.
What Is Maisonette?
Maisonette is a children’s clothing and lifestyle e-commerce site based in Brooklyn, New York. The company operates within the Children, E-Commerce, and Fashion industries.
Founded with a mission to offer a curated selection of products for kids and babies, Maisonette has a small team of 11-50 employees. The platform features a wide range of categories, including clothing, toys, home decor, and gear, providing a user-friendly shopping experience for parents.
How Much Funding Has Maisonette Raised?
- Seed Round
- Amount Raised: USD 2,700,000
- Date: March 2017
- Lead Investors: New Enterprise Associates, Thrive Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the company and develop the initial product offerings.
- Series A Round
- Amount Raised: USD 15,000,000
- Date: May 2018
- Lead Investors: New Enterprise Associates
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the product range and enhance the platform's technology.
- Series B Round
- Amount Raised: USD 30,000,000
- Date: February 2021
- Lead Investors: G Squared
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technology and data platforms, support international expansion, and scale the team.
- Series C Round
- Amount Raised: Not publicly disclosed
- Date: February 2022
- Lead Investors: Not specified
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale operations and expand market reach.
Total Amount Raised: USD 47,700,000. Current Valuation: Not publicly disclosed.
Key Investors
- G Squared
- Details: G Squared is a venture capital firm that invests in growth-stage technology companies.
- Investment Focus Areas: Technology, e-commerce, digital platforms
- Notable Investments: Lyft, Spotify, Coursera
- New Enterprise Associates (NEA)
- Details: NEA is one of the world's largest venture capital firms, focusing on technology and healthcare investments.
- Investment Focus Areas: Technology, healthcare, energy
- Notable Investments: Uber, Cloudflare, Robinhood
- Thrive Capital
- Details: Thrive Capital is a venture capital firm that invests in internet and software investments.
- Investment Focus Areas: Internet, software, technology
- Notable Investments: Instagram, Slack, Stripe
- Karman Ventures
- Details: Karman Ventures is an investment firm involved in various funding rounds for startups and growth-stage companies.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: Not publicly disclosed
- Alumni Ventures
- Details: Alumni Ventures is a venture capital firm that provides investment opportunities to alumni of top universities.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: Not publicly disclosed
What's Next for Maisonette?
Maisonette stands at the cusp of significant growth opportunities. With the US children's apparel market valued at over $35 billion, the company aims to enhance its technology and data platform for better personalization, expand internationally, and scale its team. The launch of their private label, Maison Me, further positions them to capture a larger market share.
Future fundraising opportunities seem promising, given the successful Series B round and the involvement of high-profile investors. However, challenges such as competition from other online marketplaces and the complexities of international expansion could pose hurdles. Maintaining high levels of personalization and customer satisfaction as they scale will be crucial for sustained growth.
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