How Much Did OneSignal Raise? Funding & Key Investors

OneSignal has successfully raised funds through seven distinct funding rounds, with its latest being a Series C round led by ServiceNow Ventures. The platform is a comprehensive customer engagement solution, offering services like push notifications, email, SMS, and in-app messaging.

Keep reading to explore the intricacies of OneSignal's fundraising journey and the investors backing this innovative platform.

What Is OneSignal?

OneSignal is a customer messaging and engagement platform based in San Mateo, California. The company operates in industries such as digital marketing, marketing automation, messaging, SaaS, and software. It has an employee count ranging from 101 to 250.

Founded to help businesses create meaningful customer connections, OneSignal offers a unified platform for push notifications, email, SMS, and in-app messaging. The platform supports over 2 million developers and sends over 12 billion messages daily, boasting a 99.95% uptime.

How Much Funding Has OneSignal Raised?

1. Pre-Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: August 2011
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the development of the platform.
2. Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: April 2015
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop the platform and expand initial user base.
3. Series A
   • Amount Raised: USD 7,000,000
   • Date: August 2017
   • Lead Investors: SignalFire
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and enhance product features.
4. Series B
   • Amount Raised: USD 25,000,000
   • Date: July 2019
   • Lead Investors: Rakuten Capital, SignalFire
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To accelerate growth and expand market reach.
5. Corporate Round
   • Amount Raised: Not publicly disclosed
   • Date: April 2021
   • Lead Investors: HubSpot
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To integrate with HubSpot's ecosystem and enhance customer engagement capabilities.
6. Series C
   • Amount Raised: USD 50,000,000
   • Date: July 2022
   • Lead Investors: BAM Elevate
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale the platform's omnichannel messaging and orchestration capabilities.
7. Series C Extension
   • Amount Raised: Not publicly disclosed
   • Date: January 2023
   • Lead Investors: ServiceNow Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further accelerate go-to-market initiatives and expand global footprint.

Total Amount Raised: USD 82,000,000. Current Valuation: Not publicly disclosed.

Key Investors

• ServiceNow Ventures
  • Details: ServiceNow Ventures is the investment arm of ServiceNow, focusing on nurturing companies creating next-generation software solutions. They provided a strategic investment to help OneSignal scale its omnichannel messaging platform.
  • Investment Focus Areas: Next-generation software solutions, enterprise workflows, customer engagement.
  • Notable Investments: Not publicly disclosed.
• SignalFire
  • Details: SignalFire is a venture capital firm known for its data-driven approach to investing. They were a lead investor in OneSignal's Series A and Series B rounds.
  • Investment Focus Areas: Data-driven technology companies, early-stage startups, innovation.
  • Notable Investments: Grammarly, Frame.io, Ro.
• Rakuten Capital
  • Details: Rakuten Capital is the corporate venture capital arm of Rakuten, focusing on investments in technology companies. They participated in OneSignal's Series B round.
  • Investment Focus Areas: Technology companies, innovation, digital services.
  • Notable Investments: Carousell, Go-Jek, Pinterest.
• HubSpot
  • Details: HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. They invested in OneSignal during a corporate round.
  • Investment Focus Areas: Marketing software, sales software, customer service software.
  • Notable Investments: Not publicly disclosed.
• BAM Elevate
  • Details: BAM Elevate is a venture capital firm that invests in early-stage technology companies. They led OneSignal's Series C round.
  • Investment Focus Areas: Early-stage technology companies, innovation, digital transformation.
  • Notable Investments: Not publicly disclosed.

What's Next for OneSignal?

OneSignal is poised to capitalize on the growing demand for omnichannel messaging solutions. With a strategic investment from ServiceNow Ventures, the company aims to enhance its platform's capabilities and expand its global footprint. This opportunity is significant, given the increasing importance of personalized notifications in customer engagement.

Future fundraising opportunities seem promising as OneSignal continues to attract strategic investments and partnerships. The company's rapid growth and industry recognition suggest potential for additional funding rounds to support further expansion and innovation.

However, challenges such as tougher customer acquisition and talent retention in a competitive market could pose hurdles. Continuous innovation will be crucial for OneSignal to maintain its edge in the customer engagement platform market.

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