How Much Did Rover Raise? Funding & Key Investors

Date
April 7, 2025
Rover

Total amount raised

$360.9 Million

Latest funding date

8/1/2021

Rover

Location

Title

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https://www.crunchbase.com/organization/rover-com/financial_details
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Rover has successfully raised funding over 11 rounds, with its latest funding coming from a Post-IPO Equity round. The company is backed by 19 investors, including notable names like T. Rowe Price and Silicon Valley Bank.

Rover's platform connects pet owners with trusted pet sitters and dog walkers, offering services such as pet boarding, house sitting, and dog walking. Keep reading to explore the intricacies of Rover's fundraising journey and the investors backing this innovative platform.

What Is Rover?

Rover, headquartered in Seattle, Washington, is an online pet care marketplace that connects pet owners with trusted pet sitters and dog walkers. The company operates in the consumer, marketplace, and pet care industries.

Founded in 2011, Rover has grown to employ between 501-1000 people. The platform offers a variety of services, including pet boarding, house sitting, dog walking, and dog training, ensuring comprehensive care for pets.

How Much Funding Has Rover Raised?

  1. Series A
    • Amount Raised: USD 3,400,000
    • Date: April 2012
    • Lead Investors: Madrona
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To establish a strong market presence and develop the initial platform.
  2. Series B (First Round)
    • Amount Raised: USD 7,000,000
    • Date: February 2013
    • Lead Investors: Foundry Group
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To expand service offerings and increase user acquisition.
  3. Series B (Second Round)
    • Amount Raised: USD 3,500,000
    • Date: July 2013
    • Lead Investors: Petco
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To further scale operations and enhance the platform's capabilities.
  4. Series C
    • Amount Raised: USD 12,000,000
    • Date: March 2014
    • Lead Investors: Menlo Ventures
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To expand into new markets and improve service quality.
  5. Series D
    • Amount Raised: USD 25,000,000
    • Date: March 2015
    • Lead Investors: A-Grade Investments, TCV
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To accelerate growth and enhance technological infrastructure.
  6. Series E
    • Amount Raised: USD 40,000,000
    • Date: September 2016
    • Lead Investors: Foundry Group, Menlo Ventures
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To expand service offerings and enter new geographic markets.
  7. Series F
    • Amount Raised: USD 65,000,000
    • Date: July 2017
    • Lead Investors: Spark Capital
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To enhance the platform's technology and expand internationally.
  8. Series G
    • Amount Raised: USD 125,000,000
    • Date: May 2018
    • Lead Investors: T. Rowe Price
    • Valuation at Round: USD 970,000,000
    • Motivation Behind the Round: To compete with rivals and expand service offerings.
  9. Debt Financing
    • Amount Raised: USD 30,000,000
    • Date: May 2018
    • Lead Investors: Silicon Valley Bank
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To support operational expenses and growth initiatives.
  10. Post-IPO Equity
    • Amount Raised: USD 50,000,000
    • Date: August 2021
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To enhance market presence and invest in new technologies.

Total Amount Raised: USD 360,900,000. Current Valuation: USD 970,000,000.

Key Investors

  • T. Rowe Price
    • Details: T. Rowe Price is an American publicly owned global investment management firm. They acted as a lead investor in Rover's Series G funding round.
    • Investment Focus Areas: Technology, consumer services, healthcare.
    • Notable Investments: Amazon, Google, Facebook.
  • Silicon Valley Bank
    • Details: Silicon Valley Bank is a high-tech commercial bank that provides various financial services to startups and growth companies. They provided a $30 million credit facility to Rover.
    • Investment Focus Areas: Technology, life sciences, venture capital.
    • Notable Investments: LinkedIn, Pinterest, Cloudera.
  • Foundry Group
    • Details: Foundry Group is a venture capital firm that invests in early-stage information technology, internet, and software startups. They were a lead investor in Rover's Series B funding round.
    • Investment Focus Areas: Information technology, internet, software startups.
    • Notable Investments: Fitbit, SendGrid, Zynga.
  • Menlo Ventures
    • Details: Menlo Ventures is a venture capital firm that provides capital for seed, early-stage, and growth technology companies. They led Rover's Series C funding round.
    • Investment Focus Areas: Technology, consumer services, healthcare.
    • Notable Investments: Uber, Roku, Siri.
  • Madrona Venture Group
    • Details: Madrona Venture Group is a venture capital firm that invests in early-stage technology companies, primarily in the Pacific Northwest. They led Rover's Series A funding round.
    • Investment Focus Areas: Technology, consumer services, enterprise software.
    • Notable Investments: Amazon, Redfin, Smartsheet.

What's Next for Rover?

Rover stands at the cusp of significant growth opportunities, driven by the increasing demand for pet care services. With a valuation nearing $1 billion and a recent $155 million funding round, the company is well-positioned to expand its dog-walking and boarding services. The merger with DogVacay further strengthens its market presence, creating a robust platform to outmaneuver competitors.

Future fundraising opportunities appear promising as Rover continues to capitalize on the growing pet ownership trend. The influx of capital will likely be used to enhance service offerings and expand geographically, ensuring high-quality service remains a priority. However, challenges such as maintaining service quality and managing a large network of sitters could pose hurdles. Competition from well-funded rivals like Wag also remains a significant challenge.

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