Top 10 Lead411 Alternatives and Competitors

Author
Authors
Clay Team
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Date
Jan 5, 2024

Lead411 is a B2B sales leads database that is frequently used by sales and recruitment professionals. Among the key features it offers is a Chrome extension for lead prospecting, bulk exports, and lead enrichment to streamline your workflow.

In this article, we will explore the top 10 alternatives to Lead411.

1. Clay

Though we might be biased, we think Clay is the best option for you. Here’s why!

Why stick to just one data provider when you can have a platform that provides you with access to 50+ of the best ones? Clay's unique waterfalling allows you to process multiple data providers at the same time, maximizing your lead enrichment success rate.

Drawbacks of sole provider enrichment

Relying on a single data enrichment provider often leads to inadequate enrichment rates. This issue isn't about the quality of the provider but the inherent limitation of depending on a single data source. An alternative is subscribing to multiple providers, which can be costly and time-intensive.

Imagine this scenario: you join a platform that does the heavy lifting for you, searching through 50 top-notch data enrichment providers. That's exactly what Clay is designed to do.

Clay’s ‘waterfalling’ technique

Clay’s waterfalling method represents a breakthrough, enabling you to search multiple data sources simultaneously. For example, when searching for a prospect's email, the system efficiently sifts through various sources such as Apollo.io, Hunter.io, and Lusha until it locates the what you’re looking for. Take a look at our extensive list of data providers for more information on exactly which data providers we support.

In a nutshell, Clay stands alone in offering access to more than 50 data providers, the ability to leverage multiple providers at once, and garnering enthusiastic feedback from users like this.

Essential features of Clay

  • Extensive capabilities: Features include over 10 sources for generating leads, 150+ enrichments, AI-assisted email drafting, and the unique waterfall functionality.
  • Primary uses: Perfect for generating lead lists, augmenting lead data, and executing automated, personalized email campaigns.
  • User endorsements: Clay has an overall rating of 4.9/5 on Product Hunt, commended by users for its feature-rich platform, time-saving benefits, and effectiveness in outbound marketing and prospecting.
  • Budget-friendly pricing: Our pricing models cater to all budgets, with plans like Starter ($149 per month), Explorer ($349 per month), Pro ($800 per month), and Enterprise, plus volume discounts. For detailed pricing, please see our Clay pricing page.

2. Apollo.io

Apollo.io is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

  • Use cases: Apollo.io is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
  • Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a LinkedIn extension for seamless integration.
  • Price: Apollo.io has four pricing editions, ranging from Free to $99, with a free trial available. See the Apollo.io pricing page for more details.
  • Reviews: Apollo.io has an overall rating of 4.8/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of Using Apollo over Lead411

  1. Comprehensive sales engagement tools: Apollo excels with its integrated approach to sales engagement, offering tools for email, call, and LinkedIn engagement. This comprehensive suite allows for a more streamlined and efficient prospecting process.
  2. Advanced data augmentation & lead qualification features: Apollo provides robust data augmentation and lead qualification features, including smart lists, recommendations, and Salesforce integration, enabling users to more effectively identify and prioritize high-value leads.
  3. Higher ease of use and customer support satisfaction: Users have reported that Apollo offers a user-friendly interface and responsive customer support, making it easier for teams to adopt and utilize the platform effectively for their sales and marketing efforts.
  4. Superior email capabilities: Apollo stands out with its email features, including the ability to append emails to records and utilize sales email templates. These capabilities are designed to enhance the efficiency and effectiveness of email marketing campaigns.

Disadvantages of Using Apollo over Lead411

  1. Lower ratings in sales intelligence data standards: In comparison to Lead411, Apollo has been rated lower in terms of the quality and accuracy of contact, company, and industry information. This might affect businesses relying heavily on precise data for targeted outreach.
  2. Potential issues with data accuracy and volume: Some users have noted that Apollo's data, while generally good, can quickly run out if looking for specific types of leads. This indicates a potential limitation in data depth and breadth compared to Lead411.
  3. Customer service challenges: Despite the overall positive feedback on customer support, there have been instances where users experienced difficulties with Apollo's customer service, including issues with responsiveness and resolving product-related concerns.
  4. Limitations in geographic coverage: Similar to some of its competitors, Apollo may face challenges in providing comprehensive lead data across all countries, which could be a drawback for businesses targeting a global audience.

3. Cognism

Cognism is a premium sales intelligence platform that provides mobile phone numbers and B2B emails of potential business contacts, with a focus on data accuracy and international coverage.

  • Use cases: Identifying ideal fit accounts, bypassing gatekeepers, prioritizing buyers who are ready to buy, and finding new leads and enriching existing contacts.
  • Features: 98% mobile phone number accuracy, unrestricted access to person and company-level data, easy platform setup and integrations, and GDPR compliance.
  • Price: Offers tailored pricing packages based on individual needs and workflows, with Platinum and Diamond packages providing varying levels of contact data, company data, events, access, and platform features.
  • Reviews: Boasts a 4.6/5 has an overall rating of 557 reviews on G2.
  • Available as a provider within Clay: No

Advantages of Using Cognism Over Lead411

  1. Advanced AI and machine learning for sales intelligence: Cognism utilizes AI and machine learning algorithms to provide targeted sales intelligence, enabling sales teams to identify and prioritize high-value prospects more efficiently.
  2. Extensive database coverage: With a database of over 400 million business profiles, Cognism offers a vast pool of data for sales prospecting, giving businesses a wide range of potential leads to target.
  3. Intent identification tools: Cognism features tools that can identify buying intents by tracking the online behavior of ideal customer profile (ICP) fit accounts, which can be crucial for targeting leads showing a significant interest in your product or solution.
  4. Contact information verification: The platform includes email and contact information verification, ensuring that the data businesses are using for outreach is accurate and up-to-date, thus improving the efficiency of sales prospecting efforts.

Disadvantages of Using Cognism Over Lead411

  1. Integration features: While both platforms offer CRM integration, users have found Lead411's CRM integration seamless, which might indicate a preference for its integration capabilities over Cognism's, especially for businesses heavily relying on CRM for lead management.
  2. Real-time alerts and notifications: Lead411 provides real-time alerts and notifications for new leads, job changes, and other relevant updates, a feature that's particularly highlighted as useful for never missing a sales opportunity. This aspect might be more emphasized within Lead411's offerings.
  3. Targeted and accurate contact data: Lead411 is praised for its highly targeted and accurate contact data for sales professionals, marketers, and business owners, which could imply a perceived edge in data accuracy and targeting capabilities over Cognism.
  4. Segmentation and filtering capabilities: Lead411 allows for detailed filtering and segmentation based on various criteria such as company size, industry, and job title, which might suggest more robust segmentation features compared to Cognism, helping businesses personalize their outreach more effectively.

4. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help sales teams identify and reach potential customers using data-driven insights and buying signals.

  • Use cases: Identifying and reaching potential customers, leveraging data-driven insights and buying signals, automating email and phone outreach, and enriching leads with accurate contact and company data.
  • Features: Contact and company data, buyer intent, website visitor tracking, email and phone automation, website chat for sales, contact tracking, workflows, and lead enrichment.
  • Price: Specific pricing details are not provided on the ZoomInfo pricing page, but the platform offers a free trial for users to test the software.
  • Reviews: ZoomInfo SalesOS has an overall rating of 4.4/5 on G2.
  • Available as a provider within Clay: No

Advantages of using ZoomInfo over Lead411

  1. Extensive database for smaller/midsize companies: ZoomInfo offers a broad range of contacts, particularly beneficial for businesses targeting smaller and midsize companies, enhancing lead generation capabilities for this segment.
  2. Highly updated contact information: Frequent updates to prospect and company contact information in ZoomInfo save time and enhance the efficiency of prospecting processes, with CRM integration further streamlining workflows.
  3. Superior customer support: High-quality customer support from ZoomInfo enhances the user experience, providing valuable assistance and resolving issues promptly, which is crucial for maintaining platform usability and satisfaction.
  4. Advanced prospecting features: The platform's advanced search capabilities enable effective identification and targeting of new leads and ideal customers, optimizing sales and marketing strategies.

Disadvantages of using ZoomInfo over Lead411

  1. Presence of outdated data: Despite generally updated databases, ZoomInfo contains some outdated information, with limited options for users to report inaccuracies, potentially affecting lead quality.
  2. Perceived sales pressure and pricing issues: Some users report experiencing high-pressure sales tactics and issues with pricing adjustments after agreements with ZoomInfo, raising concerns about transparency and business practices.
  3. Lower sales intelligence email features rating: ZoomInfo's sales intelligence email features have received lower ratings compared to Lead411, indicating room for improvement in areas such as email templates and appending emails to records.
  4. Data hygiene and augmentation concerns: The platform could improve in data hygiene and lead qualification features, with users suggesting that ZoomInfo may not always meet expectations for data quality and augmentation.

5. Clearbit

Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.

  • Use cases: Improving lead scoring, routing, targeting, and decision-making, eliminating incomplete records and stale contact information, and enriching leads with accurate B2B data points.
  • Features: 100+ B2B attributes, real-time enrichment, automatic record refreshing, machine learning, and integrations with Salesforce, Hubspot, Segment, and more.
  • Price: Offers a Free plan with 25 credits per month and a Growth plan with pricing ranging from $50 to $275, including credit tiers from 125 to 1,000 credits per month.
  • Reviews: Clearbit has an overall rating of 4.4/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of using Clearbit over Lead411

  1. Analytics and forecasting features: Clearbit provides businesses with advanced analytics capabilities, including the ability to generate forecasts from collected data. This feature set allows for a deeper understanding and strategic use of data.
  2. Customer management features: Offering functionalities that can serve in a CRM capacity to some extent, Clearbit is a versatile tool for businesses looking to manage customer relationships effectively within a single platform.
  3. Data augmentation and lead qualification: Clearbit is highly regarded for its capabilities in enriching data and qualifying leads, offering insights that are beneficial for targeted marketing and sales strategies over time.
  4. Advanced prospecting and targeting capabilities: With its robust tools for advanced search, identifying ideal customers, and generating smart lists, Clearbit enhances the precision and effectiveness of prospecting and targeting efforts.

Disadvantages of using Clearbit over Lead411

  1. Limited contact database compared to Lead411: Although Clearbit offers valuable insights and data enrichment, its contact database may not be as extensive as that of Lead411, which could be a drawback for businesses focused on broad lead generation.
  2. Lack of built-in reach for prospective buyers: Unlike Lead411, which provides a wide-reaching contact database for direct outreach, Clearbit's approach to data gathering doesn't include a similar scope of reach, potentially limiting its effectiveness for immediate outreach efforts.
  3. No support for collaboration among multiple users: Clearbit may not suit larger organizations with collaborative sales teams, as it lacks features supporting multiple users working together, which could hinder its utility in team settings.
  4. Potential for more value over time but with initial limitations: While Clearbit can offer significant long-term value through accurate data insights, businesses in need of extensive immediate outreach might find Lead411's direct contact capabilities more immediately beneficial.

6. Lusha

Lusha Extension is a LinkedIn email finder and phone number tool designed for sales, marketing, and recruitment teams.

  • Use cases: Finding email addresses and phone numbers of LinkedIn contacts, enhancing prospecting efforts, and improving lead generation for sales, marketing, and recruitment teams.
  • Features: Accurate contact information, seamless integration with LinkedIn, and easy-to-use interface.
  • Price: Offers a Free plan with 5 credits per month, a Pro plan at $29 per user per month (billed annually), a Premium plan at $51 per user per month (billed annually), and a custom-priced Scale plan for large-scale prospecting.
  • Reviews: Lusha has an overall rating of 4.3/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of using Lusha over Lead411

  1. Ease of integration and compatibility with email platforms: Lusha stands out for its seamless integration with CRM systems and email platforms such as Gmail and Outlook, allowing users to access customer information directly from their inbox without needing to switch applications.
  2. Availability of a free tier: Unlike Lead411, Lusha offers a free tier, providing basic lead information at no cost. This feature is particularly beneficial for users with minimal requirements or those who are still exploring their options in lead generation tools.
  3. Customization and enhanced user experience: Lusha offers a higher level of customization, including personalized lead captures for email newsletters and pre-configured templates for faster business development, improving the overall user experience by tailoring the tool to specific business needs.
  4. Comprehensive data collection with a proprietary algorithm: Utilizing a proprietary algorithm to cross-check data from multiple sources, Lusha ensures the creation of comprehensive data points. This method consolidates accurate and actionable information, making it a valuable asset for sales teams.

Disadvantages of using Lusha over Lead411

  1. Limited geographic reach: Some users have experienced limitations with Lusha's geographic coverage, which can be a disadvantage for businesses targeting leads in areas outside of Lusha's strongest regions.
  2. Concerns about value for money: There have been concerns regarding Lusha's value for money when comparing its pricing and the features offered against those of Lead411. Budget-sensitive users or organizations aiming to maximize their investment might find this point particularly relevant.
  3. Data volume and lack of intent data: While Lusha provides a significant volume of data, it may fall short in offering quality intent data compared to Lead411. For businesses that prioritize engaging with leads showing a readiness to purchase, Lead411's intent data and larger volume of contact information could be crucial.
  4. Fewer advanced features for sales outreach: Lead411 provides specialized tools such as lead builder, data segmentation, and news alerts to enhance sales outreach efforts. Users in need of these advanced features might find Lusha's offerings less comprehensive in comparison.

7. Datanyze

Datanyze is a B2B sales prospecting platform that helps users find business contact information for potential clients.

  • Use cases: Finding accurate B2B contact information, exporting profiles, and enhancing sales prospecting efforts.
  • Features: Google Chrome Extension, secure and compliant coverage, access to direct dials and email addresses, and top leads by industry.
  • Price: Offers a range of plans, including Nyze Lite (free with a 90-day trial), Nyze Pro 1 ($29 per month billed monthly or $21 per month billed yearly), and Nyze Pro 2 ($55 per month billed monthly or $39per month billed yearly).
  • Reviews: Datanyze has an overall rating of 4.2/5 on G2.
  • Available as a provider within Clay: No

Advantages of using Datanyze over Lead411

  1. Comprehensive company and industry information: Datanyze scores highly in providing detailed company and industry information, facilitating deeper market insights for its users. This capability is crucial for businesses looking to understand their market and competitors better.
  2. High data hygiene and augmentation: With top ratings in data hygiene, Datanyze excels at ensuring the accuracy and cleanliness of its data. This is particularly important for businesses that rely on precise data for targeted marketing and sales efforts.
  3. Effective data integration with salesforce: Datanyze's integration with Salesforce is noted as highly effective, allowing for easy data uploads and enhancing the sales workflow within one of the most popular CRM platforms.
  4. Advanced features for lead generation and enrichment: Datanyze provides a range of advanced tools for lead generation and enrichment, including account-based marketing (ABM) capabilities, which are designed to target specific companies and decision-makers with personalized messaging.

Disadvantages of using Datanyze over Lead411

  1. Lower ratings in prospecting features: Compared to Lead411, Datanyze has lower ratings in key prospecting features such as advanced search, identification of new leads, and list quality. This may affect businesses looking for robust lead discovery and qualification tools.
  2. Less ideal for customer targeting: While still rated above average, Datanyze's capabilities in ideal customer targeting are not as highly rated as Lead411's. For businesses that prioritize precision in identifying and targeting their ideal customer profiles, this could be a limitation.
  3. Slower load times/data access: Users have reported slower load times and data access with Datanyze, which could impact the efficiency of sales and marketing operations, especially for businesses that require quick access to large volumes of data.
  4. Limited in providing personal-level data: Some users have noted that Datanyze previously provided detailed personal-level data which made prospecting extremely efficient; however, changes to this feature have impacted its ease of use for direct prospecting efforts.

8. PhantomBuster

PhantomBuster is a lead generation and data enrichment tool designed to help businesses automate their outreach campaigns and find more leads with less effort.

  • Use cases: Automating outreach campaigns, generating leads, enriching data, and streamlining prospecting efforts.
  • Features: Execution time, AI credits, slots for Phantoms, community access, priority support, account consultant, and unlimited export.
  • Price: Offers a 14-day free trial and multiple pricing plans, including Starter ($69/month), Pro ($159/month), and Team ($439/month), with varying features and benefits.
  • Reviews: PhantomBuster has an overall rating of 4.2/5 on G2.
  • Available as a provider within Clay: No

Advantages of using PhantomBuster over Lead411

  1. Data extraction capabilities: PhantomBuster is renowned for its data extraction features, enabling users to gather data from various sources on the web or social networks efficiently. This function is particularly useful for users needing to compile lead lists from diverse internet platforms.
  2. Integration with google and google sheets: Another significant advantage of PhantomBuster is its ability to integrate with Google products, including Google Sheets. This feature allows for easy data management and automation of tasks, making it simpler for users to organize and analyze their extracted data.
  3. Automation of web and social network tasks: PhantomBuster excels in automating repetitive tasks across web and social networks without requiring coding knowledge from the user. This capability is beneficial for marketers and sales professionals looking to automate their lead generation and engagement processes.
  4. Free and freemium version availability: PhantomBuster offers a free version and a freemium model, providing users with a cost-effective way to test and use the platform. This pricing model is particularly advantageous for small businesses or individuals on a tight budget.

Disadvantages of using PhantomBuster over Lead411

  1. Lack of comprehensive prospecting features: Unlike Lead411, PhantomBuster does not specialize in prospecting features such as advanced search, identification of new leads, list quality, and ideal customer targeting, which might limit its use for users focused on these specific sales intelligence needs.
  2. Limited sales intelligence and data standards features: PhantomBuster does not offer sales intelligence data standards features, such as contact information, company information, and industry information analysis. This limitation might affect users who rely on detailed sales intelligence for their strategies.
  3. Data augmentation and lead qualification features: The platform does not provide data augmentation and lead qualification features found in Lead411. This lack might hinder users who need to enrich their data or qualify leads based on specific criteria.
  4. Lack of sales intelligence email features: PhantomBuster does not have sales intelligence email features, such as sales email templates or the ability to append emails to records. This absence could be a drawback for users looking for a comprehensive tool to manage their email marketing campaigns alongside prospecting and data extraction.

9. FullContact

FullContact is a company that provides identity resolution services and comprehensive enriched data insights for better relationships.

  • Use cases: Powering MarTech, verifying ID and preventing fraud, building brand reputation, and enhancing customer relationships.
  • Features: Comprehensive enriched data insights, reliable API, easy integration with various platforms, and a focus on privacy and security.
  • Price: Offers a free plan and a subscription plan, with a free trial available. Specific pricing details are not provided on the GetApp pricing page.
  • Reviews: FullContact has an overall rating of  4.3/5 on G2.
  • Available as a provider within Clay: No

Advantages of using FullContact over Lead411:

  1. Premium consulting/integration services: FullContact offers these services, which could be crucial for businesses needing more tailored solutions.
  2. User ratings for likelihood to recommend: FullContact has a high rating, indicating strong user satisfaction.
  3. Support rating: FullContact's support is highly rated by users, suggesting effective customer service and assistance.
  4. In-person training: FullContact provides user-friendly training, beneficial for teams needing guidance on maximizing the platform's utility.

Disadvantages of using FullContact over Lead411:

  1. Pricing: FullContact's pricing for Pro and Enterprise levels is significantly higher, which might be a barrier for smaller businesses or those with limited budgets.
  2. Data accuracy and lead generation: Lead411 has been specifically praised for its accurate data and straightforward platform, which are critical for effective lead generation and sales intelligence.
  3. Advanced search and lead identification features: Lead411 scores higher in prospecting features like advanced search and identification of new leads, indicating superior capabilities in these areas.
  4. Integration with CRM systems: Lead411's native connection to CRM environments is highlighted as a key advantage, which could be crucial for businesses prioritizing seamless workflow integration.

10. Lemlist

Lemlist is an AI-powered sales engagement platform designed to help users find and contact ideal buyers through email, LinkedIn, and calls.

  • Use cases: Reaching prospects' inboxes, getting replies, personalization at scale, AI campaign generation, smart enrichment, and multichannel outreach.
  • Features: Personalized outreach, multichannel prospecting, follow-ups, B2B lead database, warm-up and boost, CRM integrations, and advanced conditions for personalized campaigns.
  • Price: Offers three pricing plans: Standard ($59 per seat per month), Pro ($99 per seat per month), and Enterprise (custom pricing for sales teams with 10 or more members). A 14-day free trial is available with no credit card required.
  • Reviews: Lemlist has an overall rating of 4.3/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of using Lemlist over Lead411

  1. Enhanced email personalization: Lemlist excels in offering advanced personalization features for email campaigns, including the ability to add personalized images and videos, which can significantly increase engagement rates compared to standard email outreach.
  2. Multi-channel campaign capability: Unlike Lead411, which is primarily focused on lead data provision, Lemlist allows users to execute multi-channel outreach campaigns, integrating email with other platforms like LinkedIn for a more comprehensive approach to sales engagement.
  3. Automated email sequences: Lemlist provides robust automation capabilities, enabling users to create and manage automated email sequences. This can save a considerable amount of time for sales teams by automating follow-ups and engagement based on recipient actions.
  4. Cold emailing with warm-up features: Lemlist offers email warm-up features to improve deliverability rates. This is particularly useful for users who are launching cold email campaigns and want to ensure their emails land in the inbox instead of the spam folder.

Disadvantages of using Lemlist over Lead411

  1. Lead data availability: Lead411 specializes in providing a wide range of B2B lead data, including direct contact information, which might not be as directly accessible or extensive within Lemlist's platform.
  2. Specific lead intelligence features: Lead411 offers detailed company and industry insights, which can be crucial for targeted sales strategies. Users relying heavily on comprehensive lead intelligence might find Lemlist's offerings in this area less extensive.
  3. Pricing and value: Depending on the specific needs and usage, users might find Lead411's pricing model more aligned with their budget, especially if their primary requirement is access to lead data rather than outreach tools.
  4. Integration with CRM systems: While Lemlist offers various integrations, Lead411 may provide more seamless integration options with certain CRM systems, enhancing lead management and outreach efforts directly from the CRM platform.

Enrich your data with Clay!

Finalizing our comparison of Lead411 and its peers, Clay emerges as a leader with its refined data enrichment solutions and network-building capabilities. By deploying a multi-level data integration approach with input from over 50 sources, Clay provides top-notch precision and extensive scope. Ideal for the needs of sales and marketing experts, Clay eases the challenge of handling multiple data streams. With straightforward interfaces and multiple pricing tiers, Clay is your go-to for advancing data and network relations. Explore elite data enrichment—Sign up today with Clay for a transformative professional networking and data oversight experience.

Lead411 is a B2B sales leads database that is frequently used by sales and recruitment professionals. Among the key features it offers is a Chrome extension for lead prospecting, bulk exports, and lead enrichment to streamline your workflow.

In this article, we will explore the top 10 alternatives to Lead411.

1. Clay

Though we might be biased, we think Clay is the best option for you. Here’s why!

Why stick to just one data provider when you can have a platform that provides you with access to 50+ of the best ones? Clay's unique waterfalling allows you to process multiple data providers at the same time, maximizing your lead enrichment success rate.

Drawbacks of sole provider enrichment

Relying on a single data enrichment provider often leads to inadequate enrichment rates. This issue isn't about the quality of the provider but the inherent limitation of depending on a single data source. An alternative is subscribing to multiple providers, which can be costly and time-intensive.

Imagine this scenario: you join a platform that does the heavy lifting for you, searching through 50 top-notch data enrichment providers. That's exactly what Clay is designed to do.

Clay’s ‘waterfalling’ technique

Clay’s waterfalling method represents a breakthrough, enabling you to search multiple data sources simultaneously. For example, when searching for a prospect's email, the system efficiently sifts through various sources such as Apollo.io, Hunter.io, and Lusha until it locates the what you’re looking for. Take a look at our extensive list of data providers for more information on exactly which data providers we support.

In a nutshell, Clay stands alone in offering access to more than 50 data providers, the ability to leverage multiple providers at once, and garnering enthusiastic feedback from users like this.

Essential features of Clay

  • Extensive capabilities: Features include over 10 sources for generating leads, 150+ enrichments, AI-assisted email drafting, and the unique waterfall functionality.
  • Primary uses: Perfect for generating lead lists, augmenting lead data, and executing automated, personalized email campaigns.
  • User endorsements: Clay has an overall rating of 4.9/5 on Product Hunt, commended by users for its feature-rich platform, time-saving benefits, and effectiveness in outbound marketing and prospecting.
  • Budget-friendly pricing: Our pricing models cater to all budgets, with plans like Starter ($149 per month), Explorer ($349 per month), Pro ($800 per month), and Enterprise, plus volume discounts. For detailed pricing, please see our Clay pricing page.

2. Apollo.io

Apollo.io is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

  • Use cases: Apollo.io is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
  • Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a LinkedIn extension for seamless integration.
  • Price: Apollo.io has four pricing editions, ranging from Free to $99, with a free trial available. See the Apollo.io pricing page for more details.
  • Reviews: Apollo.io has an overall rating of 4.8/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of Using Apollo over Lead411

  1. Comprehensive sales engagement tools: Apollo excels with its integrated approach to sales engagement, offering tools for email, call, and LinkedIn engagement. This comprehensive suite allows for a more streamlined and efficient prospecting process.
  2. Advanced data augmentation & lead qualification features: Apollo provides robust data augmentation and lead qualification features, including smart lists, recommendations, and Salesforce integration, enabling users to more effectively identify and prioritize high-value leads.
  3. Higher ease of use and customer support satisfaction: Users have reported that Apollo offers a user-friendly interface and responsive customer support, making it easier for teams to adopt and utilize the platform effectively for their sales and marketing efforts.
  4. Superior email capabilities: Apollo stands out with its email features, including the ability to append emails to records and utilize sales email templates. These capabilities are designed to enhance the efficiency and effectiveness of email marketing campaigns.

Disadvantages of Using Apollo over Lead411

  1. Lower ratings in sales intelligence data standards: In comparison to Lead411, Apollo has been rated lower in terms of the quality and accuracy of contact, company, and industry information. This might affect businesses relying heavily on precise data for targeted outreach.
  2. Potential issues with data accuracy and volume: Some users have noted that Apollo's data, while generally good, can quickly run out if looking for specific types of leads. This indicates a potential limitation in data depth and breadth compared to Lead411.
  3. Customer service challenges: Despite the overall positive feedback on customer support, there have been instances where users experienced difficulties with Apollo's customer service, including issues with responsiveness and resolving product-related concerns.
  4. Limitations in geographic coverage: Similar to some of its competitors, Apollo may face challenges in providing comprehensive lead data across all countries, which could be a drawback for businesses targeting a global audience.

3. Cognism

Cognism is a premium sales intelligence platform that provides mobile phone numbers and B2B emails of potential business contacts, with a focus on data accuracy and international coverage.

  • Use cases: Identifying ideal fit accounts, bypassing gatekeepers, prioritizing buyers who are ready to buy, and finding new leads and enriching existing contacts.
  • Features: 98% mobile phone number accuracy, unrestricted access to person and company-level data, easy platform setup and integrations, and GDPR compliance.
  • Price: Offers tailored pricing packages based on individual needs and workflows, with Platinum and Diamond packages providing varying levels of contact data, company data, events, access, and platform features.
  • Reviews: Boasts a 4.6/5 has an overall rating of 557 reviews on G2.
  • Available as a provider within Clay: No

Advantages of Using Cognism Over Lead411

  1. Advanced AI and machine learning for sales intelligence: Cognism utilizes AI and machine learning algorithms to provide targeted sales intelligence, enabling sales teams to identify and prioritize high-value prospects more efficiently.
  2. Extensive database coverage: With a database of over 400 million business profiles, Cognism offers a vast pool of data for sales prospecting, giving businesses a wide range of potential leads to target.
  3. Intent identification tools: Cognism features tools that can identify buying intents by tracking the online behavior of ideal customer profile (ICP) fit accounts, which can be crucial for targeting leads showing a significant interest in your product or solution.
  4. Contact information verification: The platform includes email and contact information verification, ensuring that the data businesses are using for outreach is accurate and up-to-date, thus improving the efficiency of sales prospecting efforts.

Disadvantages of Using Cognism Over Lead411

  1. Integration features: While both platforms offer CRM integration, users have found Lead411's CRM integration seamless, which might indicate a preference for its integration capabilities over Cognism's, especially for businesses heavily relying on CRM for lead management.
  2. Real-time alerts and notifications: Lead411 provides real-time alerts and notifications for new leads, job changes, and other relevant updates, a feature that's particularly highlighted as useful for never missing a sales opportunity. This aspect might be more emphasized within Lead411's offerings.
  3. Targeted and accurate contact data: Lead411 is praised for its highly targeted and accurate contact data for sales professionals, marketers, and business owners, which could imply a perceived edge in data accuracy and targeting capabilities over Cognism.
  4. Segmentation and filtering capabilities: Lead411 allows for detailed filtering and segmentation based on various criteria such as company size, industry, and job title, which might suggest more robust segmentation features compared to Cognism, helping businesses personalize their outreach more effectively.

4. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help sales teams identify and reach potential customers using data-driven insights and buying signals.

  • Use cases: Identifying and reaching potential customers, leveraging data-driven insights and buying signals, automating email and phone outreach, and enriching leads with accurate contact and company data.
  • Features: Contact and company data, buyer intent, website visitor tracking, email and phone automation, website chat for sales, contact tracking, workflows, and lead enrichment.
  • Price: Specific pricing details are not provided on the ZoomInfo pricing page, but the platform offers a free trial for users to test the software.
  • Reviews: ZoomInfo SalesOS has an overall rating of 4.4/5 on G2.
  • Available as a provider within Clay: No

Advantages of using ZoomInfo over Lead411

  1. Extensive database for smaller/midsize companies: ZoomInfo offers a broad range of contacts, particularly beneficial for businesses targeting smaller and midsize companies, enhancing lead generation capabilities for this segment.
  2. Highly updated contact information: Frequent updates to prospect and company contact information in ZoomInfo save time and enhance the efficiency of prospecting processes, with CRM integration further streamlining workflows.
  3. Superior customer support: High-quality customer support from ZoomInfo enhances the user experience, providing valuable assistance and resolving issues promptly, which is crucial for maintaining platform usability and satisfaction.
  4. Advanced prospecting features: The platform's advanced search capabilities enable effective identification and targeting of new leads and ideal customers, optimizing sales and marketing strategies.

Disadvantages of using ZoomInfo over Lead411

  1. Presence of outdated data: Despite generally updated databases, ZoomInfo contains some outdated information, with limited options for users to report inaccuracies, potentially affecting lead quality.
  2. Perceived sales pressure and pricing issues: Some users report experiencing high-pressure sales tactics and issues with pricing adjustments after agreements with ZoomInfo, raising concerns about transparency and business practices.
  3. Lower sales intelligence email features rating: ZoomInfo's sales intelligence email features have received lower ratings compared to Lead411, indicating room for improvement in areas such as email templates and appending emails to records.
  4. Data hygiene and augmentation concerns: The platform could improve in data hygiene and lead qualification features, with users suggesting that ZoomInfo may not always meet expectations for data quality and augmentation.

5. Clearbit

Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.

  • Use cases: Improving lead scoring, routing, targeting, and decision-making, eliminating incomplete records and stale contact information, and enriching leads with accurate B2B data points.
  • Features: 100+ B2B attributes, real-time enrichment, automatic record refreshing, machine learning, and integrations with Salesforce, Hubspot, Segment, and more.
  • Price: Offers a Free plan with 25 credits per month and a Growth plan with pricing ranging from $50 to $275, including credit tiers from 125 to 1,000 credits per month.
  • Reviews: Clearbit has an overall rating of 4.4/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of using Clearbit over Lead411

  1. Analytics and forecasting features: Clearbit provides businesses with advanced analytics capabilities, including the ability to generate forecasts from collected data. This feature set allows for a deeper understanding and strategic use of data.
  2. Customer management features: Offering functionalities that can serve in a CRM capacity to some extent, Clearbit is a versatile tool for businesses looking to manage customer relationships effectively within a single platform.
  3. Data augmentation and lead qualification: Clearbit is highly regarded for its capabilities in enriching data and qualifying leads, offering insights that are beneficial for targeted marketing and sales strategies over time.
  4. Advanced prospecting and targeting capabilities: With its robust tools for advanced search, identifying ideal customers, and generating smart lists, Clearbit enhances the precision and effectiveness of prospecting and targeting efforts.

Disadvantages of using Clearbit over Lead411

  1. Limited contact database compared to Lead411: Although Clearbit offers valuable insights and data enrichment, its contact database may not be as extensive as that of Lead411, which could be a drawback for businesses focused on broad lead generation.
  2. Lack of built-in reach for prospective buyers: Unlike Lead411, which provides a wide-reaching contact database for direct outreach, Clearbit's approach to data gathering doesn't include a similar scope of reach, potentially limiting its effectiveness for immediate outreach efforts.
  3. No support for collaboration among multiple users: Clearbit may not suit larger organizations with collaborative sales teams, as it lacks features supporting multiple users working together, which could hinder its utility in team settings.
  4. Potential for more value over time but with initial limitations: While Clearbit can offer significant long-term value through accurate data insights, businesses in need of extensive immediate outreach might find Lead411's direct contact capabilities more immediately beneficial.

6. Lusha

Lusha Extension is a LinkedIn email finder and phone number tool designed for sales, marketing, and recruitment teams.

  • Use cases: Finding email addresses and phone numbers of LinkedIn contacts, enhancing prospecting efforts, and improving lead generation for sales, marketing, and recruitment teams.
  • Features: Accurate contact information, seamless integration with LinkedIn, and easy-to-use interface.
  • Price: Offers a Free plan with 5 credits per month, a Pro plan at $29 per user per month (billed annually), a Premium plan at $51 per user per month (billed annually), and a custom-priced Scale plan for large-scale prospecting.
  • Reviews: Lusha has an overall rating of 4.3/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of using Lusha over Lead411

  1. Ease of integration and compatibility with email platforms: Lusha stands out for its seamless integration with CRM systems and email platforms such as Gmail and Outlook, allowing users to access customer information directly from their inbox without needing to switch applications.
  2. Availability of a free tier: Unlike Lead411, Lusha offers a free tier, providing basic lead information at no cost. This feature is particularly beneficial for users with minimal requirements or those who are still exploring their options in lead generation tools.
  3. Customization and enhanced user experience: Lusha offers a higher level of customization, including personalized lead captures for email newsletters and pre-configured templates for faster business development, improving the overall user experience by tailoring the tool to specific business needs.
  4. Comprehensive data collection with a proprietary algorithm: Utilizing a proprietary algorithm to cross-check data from multiple sources, Lusha ensures the creation of comprehensive data points. This method consolidates accurate and actionable information, making it a valuable asset for sales teams.

Disadvantages of using Lusha over Lead411

  1. Limited geographic reach: Some users have experienced limitations with Lusha's geographic coverage, which can be a disadvantage for businesses targeting leads in areas outside of Lusha's strongest regions.
  2. Concerns about value for money: There have been concerns regarding Lusha's value for money when comparing its pricing and the features offered against those of Lead411. Budget-sensitive users or organizations aiming to maximize their investment might find this point particularly relevant.
  3. Data volume and lack of intent data: While Lusha provides a significant volume of data, it may fall short in offering quality intent data compared to Lead411. For businesses that prioritize engaging with leads showing a readiness to purchase, Lead411's intent data and larger volume of contact information could be crucial.
  4. Fewer advanced features for sales outreach: Lead411 provides specialized tools such as lead builder, data segmentation, and news alerts to enhance sales outreach efforts. Users in need of these advanced features might find Lusha's offerings less comprehensive in comparison.

7. Datanyze

Datanyze is a B2B sales prospecting platform that helps users find business contact information for potential clients.

  • Use cases: Finding accurate B2B contact information, exporting profiles, and enhancing sales prospecting efforts.
  • Features: Google Chrome Extension, secure and compliant coverage, access to direct dials and email addresses, and top leads by industry.
  • Price: Offers a range of plans, including Nyze Lite (free with a 90-day trial), Nyze Pro 1 ($29 per month billed monthly or $21 per month billed yearly), and Nyze Pro 2 ($55 per month billed monthly or $39per month billed yearly).
  • Reviews: Datanyze has an overall rating of 4.2/5 on G2.
  • Available as a provider within Clay: No

Advantages of using Datanyze over Lead411

  1. Comprehensive company and industry information: Datanyze scores highly in providing detailed company and industry information, facilitating deeper market insights for its users. This capability is crucial for businesses looking to understand their market and competitors better.
  2. High data hygiene and augmentation: With top ratings in data hygiene, Datanyze excels at ensuring the accuracy and cleanliness of its data. This is particularly important for businesses that rely on precise data for targeted marketing and sales efforts.
  3. Effective data integration with salesforce: Datanyze's integration with Salesforce is noted as highly effective, allowing for easy data uploads and enhancing the sales workflow within one of the most popular CRM platforms.
  4. Advanced features for lead generation and enrichment: Datanyze provides a range of advanced tools for lead generation and enrichment, including account-based marketing (ABM) capabilities, which are designed to target specific companies and decision-makers with personalized messaging.

Disadvantages of using Datanyze over Lead411

  1. Lower ratings in prospecting features: Compared to Lead411, Datanyze has lower ratings in key prospecting features such as advanced search, identification of new leads, and list quality. This may affect businesses looking for robust lead discovery and qualification tools.
  2. Less ideal for customer targeting: While still rated above average, Datanyze's capabilities in ideal customer targeting are not as highly rated as Lead411's. For businesses that prioritize precision in identifying and targeting their ideal customer profiles, this could be a limitation.
  3. Slower load times/data access: Users have reported slower load times and data access with Datanyze, which could impact the efficiency of sales and marketing operations, especially for businesses that require quick access to large volumes of data.
  4. Limited in providing personal-level data: Some users have noted that Datanyze previously provided detailed personal-level data which made prospecting extremely efficient; however, changes to this feature have impacted its ease of use for direct prospecting efforts.

8. PhantomBuster

PhantomBuster is a lead generation and data enrichment tool designed to help businesses automate their outreach campaigns and find more leads with less effort.

  • Use cases: Automating outreach campaigns, generating leads, enriching data, and streamlining prospecting efforts.
  • Features: Execution time, AI credits, slots for Phantoms, community access, priority support, account consultant, and unlimited export.
  • Price: Offers a 14-day free trial and multiple pricing plans, including Starter ($69/month), Pro ($159/month), and Team ($439/month), with varying features and benefits.
  • Reviews: PhantomBuster has an overall rating of 4.2/5 on G2.
  • Available as a provider within Clay: No

Advantages of using PhantomBuster over Lead411

  1. Data extraction capabilities: PhantomBuster is renowned for its data extraction features, enabling users to gather data from various sources on the web or social networks efficiently. This function is particularly useful for users needing to compile lead lists from diverse internet platforms.
  2. Integration with google and google sheets: Another significant advantage of PhantomBuster is its ability to integrate with Google products, including Google Sheets. This feature allows for easy data management and automation of tasks, making it simpler for users to organize and analyze their extracted data.
  3. Automation of web and social network tasks: PhantomBuster excels in automating repetitive tasks across web and social networks without requiring coding knowledge from the user. This capability is beneficial for marketers and sales professionals looking to automate their lead generation and engagement processes.
  4. Free and freemium version availability: PhantomBuster offers a free version and a freemium model, providing users with a cost-effective way to test and use the platform. This pricing model is particularly advantageous for small businesses or individuals on a tight budget.

Disadvantages of using PhantomBuster over Lead411

  1. Lack of comprehensive prospecting features: Unlike Lead411, PhantomBuster does not specialize in prospecting features such as advanced search, identification of new leads, list quality, and ideal customer targeting, which might limit its use for users focused on these specific sales intelligence needs.
  2. Limited sales intelligence and data standards features: PhantomBuster does not offer sales intelligence data standards features, such as contact information, company information, and industry information analysis. This limitation might affect users who rely on detailed sales intelligence for their strategies.
  3. Data augmentation and lead qualification features: The platform does not provide data augmentation and lead qualification features found in Lead411. This lack might hinder users who need to enrich their data or qualify leads based on specific criteria.
  4. Lack of sales intelligence email features: PhantomBuster does not have sales intelligence email features, such as sales email templates or the ability to append emails to records. This absence could be a drawback for users looking for a comprehensive tool to manage their email marketing campaigns alongside prospecting and data extraction.

9. FullContact

FullContact is a company that provides identity resolution services and comprehensive enriched data insights for better relationships.

  • Use cases: Powering MarTech, verifying ID and preventing fraud, building brand reputation, and enhancing customer relationships.
  • Features: Comprehensive enriched data insights, reliable API, easy integration with various platforms, and a focus on privacy and security.
  • Price: Offers a free plan and a subscription plan, with a free trial available. Specific pricing details are not provided on the GetApp pricing page.
  • Reviews: FullContact has an overall rating of  4.3/5 on G2.
  • Available as a provider within Clay: No

Advantages of using FullContact over Lead411:

  1. Premium consulting/integration services: FullContact offers these services, which could be crucial for businesses needing more tailored solutions.
  2. User ratings for likelihood to recommend: FullContact has a high rating, indicating strong user satisfaction.
  3. Support rating: FullContact's support is highly rated by users, suggesting effective customer service and assistance.
  4. In-person training: FullContact provides user-friendly training, beneficial for teams needing guidance on maximizing the platform's utility.

Disadvantages of using FullContact over Lead411:

  1. Pricing: FullContact's pricing for Pro and Enterprise levels is significantly higher, which might be a barrier for smaller businesses or those with limited budgets.
  2. Data accuracy and lead generation: Lead411 has been specifically praised for its accurate data and straightforward platform, which are critical for effective lead generation and sales intelligence.
  3. Advanced search and lead identification features: Lead411 scores higher in prospecting features like advanced search and identification of new leads, indicating superior capabilities in these areas.
  4. Integration with CRM systems: Lead411's native connection to CRM environments is highlighted as a key advantage, which could be crucial for businesses prioritizing seamless workflow integration.

10. Lemlist

Lemlist is an AI-powered sales engagement platform designed to help users find and contact ideal buyers through email, LinkedIn, and calls.

  • Use cases: Reaching prospects' inboxes, getting replies, personalization at scale, AI campaign generation, smart enrichment, and multichannel outreach.
  • Features: Personalized outreach, multichannel prospecting, follow-ups, B2B lead database, warm-up and boost, CRM integrations, and advanced conditions for personalized campaigns.
  • Price: Offers three pricing plans: Standard ($59 per seat per month), Pro ($99 per seat per month), and Enterprise (custom pricing for sales teams with 10 or more members). A 14-day free trial is available with no credit card required.
  • Reviews: Lemlist has an overall rating of 4.3/5 on G2.
  • Available as a provider within Clay: Yes

Advantages of using Lemlist over Lead411

  1. Enhanced email personalization: Lemlist excels in offering advanced personalization features for email campaigns, including the ability to add personalized images and videos, which can significantly increase engagement rates compared to standard email outreach.
  2. Multi-channel campaign capability: Unlike Lead411, which is primarily focused on lead data provision, Lemlist allows users to execute multi-channel outreach campaigns, integrating email with other platforms like LinkedIn for a more comprehensive approach to sales engagement.
  3. Automated email sequences: Lemlist provides robust automation capabilities, enabling users to create and manage automated email sequences. This can save a considerable amount of time for sales teams by automating follow-ups and engagement based on recipient actions.
  4. Cold emailing with warm-up features: Lemlist offers email warm-up features to improve deliverability rates. This is particularly useful for users who are launching cold email campaigns and want to ensure their emails land in the inbox instead of the spam folder.

Disadvantages of using Lemlist over Lead411

  1. Lead data availability: Lead411 specializes in providing a wide range of B2B lead data, including direct contact information, which might not be as directly accessible or extensive within Lemlist's platform.
  2. Specific lead intelligence features: Lead411 offers detailed company and industry insights, which can be crucial for targeted sales strategies. Users relying heavily on comprehensive lead intelligence might find Lemlist's offerings in this area less extensive.
  3. Pricing and value: Depending on the specific needs and usage, users might find Lead411's pricing model more aligned with their budget, especially if their primary requirement is access to lead data rather than outreach tools.
  4. Integration with CRM systems: While Lemlist offers various integrations, Lead411 may provide more seamless integration options with certain CRM systems, enhancing lead management and outreach efforts directly from the CRM platform.

Enrich your data with Clay!

Finalizing our comparison of Lead411 and its peers, Clay emerges as a leader with its refined data enrichment solutions and network-building capabilities. By deploying a multi-level data integration approach with input from over 50 sources, Clay provides top-notch precision and extensive scope. Ideal for the needs of sales and marketing experts, Clay eases the challenge of handling multiple data streams. With straightforward interfaces and multiple pricing tiers, Clay is your go-to for advancing data and network relations. Explore elite data enrichment—Sign up today with Clay for a transformative professional networking and data oversight experience.

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