Why we built this for you
We've designed The Clay Partner Program around one simple principle: helping you grow your business as Clay grows. It keeps essential resources within reach and grows more sophisticated as your expertise develops. The ecosystem is made up of two initiatives: the Solutions Partner Program and the Integrations Partner Program.
Solutions Partner Program
The Solutions Partner Program is built for go-to-market engineers, consultancies, and agencies shaping the next wave of automation-first GTM.
Formerly known as our Experts and Enterprise Partners programs, this revamped track introduces new tiers, clearer benefits, and more visibility for the partners building cutting-edge workflows on Clay. Whether you’re helping clients streamline prospecting, orchestrate data enrichment, or plug Clay into a GTM system of record, this program is designed to support and scale your impact.
What’s New:
- Revamped Partner Directory: Users can now request to be matched with a Solutions Partner. Each listing includes value props, specialties, and badges to highlight your differentiation.
- New Tiered Badges: Show off your progress and expertise with brand-new visual badges, tied to program tiers and partner activity.
- Certifications: A formal certification process to validate your expertise and unlock higher-tier benefits.
- Customer Feedback Loop: Customer surveys tied to your listings help build trust and credibility.
- Partner Growth Fund: We’re investing in our Solutions Partner ecosystem by offering grants and reimbursements to those building and sharing GTM best practices in the wild. The Fund helps you experiment with new approaches, attend industry events, and invest in capabilities that push the entire GTM category forward.
- Beta Feature Previews & Custom Enablement: You'll get early access to new Clay features before they hit the general market, plus custom enablement sessions that help you integrate cutting-edge capabilities into client workflows. While other agencies are playing catch-up, you'll be implementing tomorrow's GTM strategies today.
- Tiered Benefits That Scale With Your Success: Our tier system rewards demonstrated capabilities and track record. As you prove your expertise and deliver results, you unlock enhanced benefits including priority support, co-marketing opportunities, and deeper collaboration with our team.
If you’ve been part of our ecosystem before, you’ll notice a more comprehensive feedback loop, improved structure, and expanded co-marketing opportunities.
👉 Apply to become a Solutions Partner here
🔌 Integrations Partner Program
The Clay Integrations Partner Program is designed for the data providers, platforms, and APIs powering the workflows our customers run every day.
As our ecosystem grows, we want to invest in the partners behind the scenes — giving them structure, resources, and visibility as they scale alongside Clay. This program is ideal for companies who want to increase their API consumption, drive net-new users, and tap into the GTME movement.
Why Join:
- Aggregate Demand into ARR: Clay turns thousands of monthly contracts into a single annual API agreement that can be recognized as ARR.
- Increased Consumption: Clay users embed your API keys into recurring workflows — driving more value and deeper usage without friction.
- Frictionless Onboarding: Customers can test your data with Clay Credits, receive prioritized support from our GTM & Support teams, and then quickly scale up their usage.
- Trusted Distribution: Our partners easily access Clay’s network of solutions partners who implement workflows across thousands of accounts.
- Improve Your Data: Our partners receive direct feedback from Clay users, including a dashboard with insights on API match rates, segmented by key customer demographics.
- Co-marketing: Clay is excited to collaborate on co-marketing opportunities with our partners.
Summary of Benefits:
What’s New:
- Formal benefits by tier
- More resources from Clay’s ecosystem team to help you succeed
- A unique audience: Clay’s customers are GTM engineers who bring data tools into their workflows on Day 1
👉 Apply to become an Integrations Partner here.
For existing partners, reach out in Slack to learn more about your benefits.
Building the future of GTM together
Clay is creating an entirely new GTM category with room for everyone to succeed. Our integrations partners, solutions partners, and builders today are helping define what modern go-to-market looks like.
Ready to join the movement? Apply to become an Integrations Partner or a Solutions Partner and start building modern GTM with the resources serious artists deserve.
Why we built this for you
We've designed The Clay Partner Program around one simple principle: helping you grow your business as Clay grows. It keeps essential resources within reach and grows more sophisticated as your expertise develops. The ecosystem is made up of two initiatives: the Solutions Partner Program and the Integrations Partner Program.
Solutions Partner Program
The Solutions Partner Program is built for go-to-market engineers, consultancies, and agencies shaping the next wave of automation-first GTM.
Formerly known as our Experts and Enterprise Partners programs, this revamped track introduces new tiers, clearer benefits, and more visibility for the partners building cutting-edge workflows on Clay. Whether you’re helping clients streamline prospecting, orchestrate data enrichment, or plug Clay into a GTM system of record, this program is designed to support and scale your impact.
What’s New:
- Revamped Partner Directory: Users can now request to be matched with a Solutions Partner. Each listing includes value props, specialties, and badges to highlight your differentiation.
- New Tiered Badges: Show off your progress and expertise with brand-new visual badges, tied to program tiers and partner activity.
- Certifications: A formal certification process to validate your expertise and unlock higher-tier benefits.
- Customer Feedback Loop: Customer surveys tied to your listings help build trust and credibility.
- Partner Growth Fund: We’re investing in our Solutions Partner ecosystem by offering grants and reimbursements to those building and sharing GTM best practices in the wild. The Fund helps you experiment with new approaches, attend industry events, and invest in capabilities that push the entire GTM category forward.
- Beta Feature Previews & Custom Enablement: You'll get early access to new Clay features before they hit the general market, plus custom enablement sessions that help you integrate cutting-edge capabilities into client workflows. While other agencies are playing catch-up, you'll be implementing tomorrow's GTM strategies today.
- Tiered Benefits That Scale With Your Success: Our tier system rewards demonstrated capabilities and track record. As you prove your expertise and deliver results, you unlock enhanced benefits including priority support, co-marketing opportunities, and deeper collaboration with our team.
If you’ve been part of our ecosystem before, you’ll notice a more comprehensive feedback loop, improved structure, and expanded co-marketing opportunities.
👉 Apply to become a Solutions Partner here
🔌 Integrations Partner Program
The Clay Integrations Partner Program is designed for the data providers, platforms, and APIs powering the workflows our customers run every day.
As our ecosystem grows, we want to invest in the partners behind the scenes — giving them structure, resources, and visibility as they scale alongside Clay. This program is ideal for companies who want to increase their API consumption, drive net-new users, and tap into the GTME movement.
Why Join:
- Aggregate Demand into ARR: Clay turns thousands of monthly contracts into a single annual API agreement that can be recognized as ARR.
- Increased Consumption: Clay users embed your API keys into recurring workflows — driving more value and deeper usage without friction.
- Frictionless Onboarding: Customers can test your data with Clay Credits, receive prioritized support from our GTM & Support teams, and then quickly scale up their usage.
- Trusted Distribution: Our partners easily access Clay’s network of solutions partners who implement workflows across thousands of accounts.
- Improve Your Data: Our partners receive direct feedback from Clay users, including a dashboard with insights on API match rates, segmented by key customer demographics.
- Co-marketing: Clay is excited to collaborate on co-marketing opportunities with our partners.
Summary of Benefits:
What’s New:
- Formal benefits by tier
- More resources from Clay’s ecosystem team to help you succeed
- A unique audience: Clay’s customers are GTM engineers who bring data tools into their workflows on Day 1
👉 Apply to become an Integrations Partner here.
For existing partners, reach out in Slack to learn more about your benefits.
Building the future of GTM together
Clay is creating an entirely new GTM category with room for everyone to succeed. Our integrations partners, solutions partners, and builders today are helping define what modern go-to-market looks like.
Ready to join the movement? Apply to become an Integrations Partner or a Solutions Partner and start building modern GTM with the resources serious artists deserve.
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