Total amount raised
$23.6 Million
Latest funding date
4/1/2024
Location
ApnaKlub has successfully raised funding over 7 rounds, with notable investors including Whiteboard Capital and Tiger Global Management. The platform digitizes and organizes the FMCG procurement market, connecting buyers and brands through a single interface.
Keep reading to explore the intricacies of ApnaKlub's fundraising journey and the investors backing this innovative platform.
What Is ApnaKlub?
ApnaKlub, based in Bengaluru, Karnataka, India, operates in the E-Commerce, Marketplace, and Wholesale industries. The company focuses on digitizing and organizing the FMCG procurement market, connecting buyers and brands through a single platform.
With a workforce of 501-1000 employees, ApnaKlub is currently in the Series A funding stage. The company has successfully raised funds from notable investors, including Whiteboard Capital and Tiger Global Management.
How Much Funding Has ApnaKlub Raised?
- Series A
- Amount Raised: USD 3,277,932
- Date: June 2025
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further enhance ApnaKlub's digital platform and expand its market reach.
- Series A
- Amount Raised: USD 4,269,863
- Date: April 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and improve its technology infrastructure.
- Series A
- Amount Raised: USD 6,000,000
- Date: January 2023
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance service offerings to kirana store owners.
- Series A
- Amount Raised: USD 10,000,000
- Date: May 2022
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand ApnaKlub's market presence and improve unit economics.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: January 2022
- Lead Investors: Google for Startups
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To receive strategic support and resources from Google for Startups.
- Seed
- Amount Raised: USD 3,500,000
- Date: August 2021
- Lead Investors: Surge
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart ApnaKlub's operations and build its initial platform.
- Seed
- Amount Raised: Not publicly disclosed
- Date: June 2021
- Lead Investors: Blume Ventures, Whiteboard Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the foundation of ApnaKlub and attract early customers.
Total Amount Raised: USD 27,047,795. Current Valuation: Not publicly disclosed.
Key Investors
- Tiger Global Management
- Details: Tiger Global Management is a leading global investment firm that focuses on private and public companies in the internet, software, consumer, and financial technology sectors. They have a strong track record of backing high-growth companies worldwide.
- Investment Focus Areas: Internet, Software, Consumer, Financial Technology
- Notable Investments: Facebook, LinkedIn, Spotify
- Whiteboard Capital
- Details: Whiteboard Capital is an early-stage venture capital firm that invests in technology-driven startups. They aim to support innovative companies with strong growth potential.
- Investment Focus Areas: Technology, Startups, Innovation
- Notable Investments: Not publicly disclosed
- Sequoia India’s Surge
- Details: Surge is a rapid scale-up program by Sequoia India, designed to supercharge early-stage startups. They provide funding, mentorship, and resources to help startups grow quickly.
- Investment Focus Areas: Early-Stage Startups, Technology, Innovation
- Notable Investments: Not publicly disclosed
- Blume Ventures
- Details: Blume Ventures is a venture capital firm that invests in early-stage startups in India. They focus on technology-led innovation and aim to support entrepreneurs with bold ideas.
- Investment Focus Areas: Technology, Early-Stage Startups, Innovation
- Notable Investments: Not publicly disclosed
- Google for Startups
- Details: Google for Startups provides resources, mentorship, and support to startups around the world. They aim to help startups grow and succeed by leveraging Google's technology and expertise.
- Investment Focus Areas: Technology, Startups, Innovation
- Notable Investments: Not publicly disclosed
What's Next for ApnaKlub?
ApnaKlub stands at the cusp of significant growth, with opportunities to enhance its digital platform and expand its services to kirana store owners in tier-2 and tier-3 cities. The company targets a $100 billion consumption market, aiming to capture 40% of it. This vast market potential positions ApnaKlub for future fundraising opportunities, as investors remain optimistic about its growth trajectory.
However, the path forward is not without challenges. ApnaKlub must navigate competition from established players like Udaan and new entrants such as ElasticRun and ShopKirana. Additionally, maintaining best-in-class unit economics while scaling operations will be crucial. Despite these hurdles, the company's deep understanding of local market needs and its commitment to reliable delivery and product assortment provide a strong foundation for continued success.
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