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Bruno Estrella is the Head of Growth at Clay, a data enrichment and sales automation platform. With a background scaling PLG and creator-led growth programs, he joined Clay in late 2023 after five years at Webflow, where he grew from Growth Marketer to Director of Growth Marketing.
Who is Bruno Estrella?
Bruno Estrella leads growth at Clay, a go-to-market data orchestration product used by companies like Anthropic, Rippling, and OpenAI. He joined Clay in December 2023 as its first dedicated growth marketing hire, when the company had roughly 20 employees. Since joining, he has led top-of-funnel strategy, built out Clay's creator program, and scaled the company's SEO motion using Clay and Webflow in tandem. Before Clay, Bruno spent five years running growth marketing at Webflow, where he scaled the company from ~50 to ~700 employees and built its PLG, paid acquisition, and enterprise pipeline functions.
Work History
Bruno Estrella's career has spanned growth marketing roles across B2B SaaS and services:
- Clay – Head of Growth Marketing: December 2023 – Present
- Webflow – Director, Growth Marketing: 2019 – 2023 (5 years; progressed from Growth Marketer to Director)
- Bamf Media – Growth Marketing Manager: Prior to Webflow (LinkedIn growth strategy)
- VetCV – Marketing Coordinator / Growth Manager: Earlier career (software for veterans)
- Plug Media Management – Growth Management: Telecommunications
Education History
Bruno Estrella studied at the University of West Florida, where he earned a degree in Marketing and served as President of the UWF American Marketing Association chapter. His foundational marketing training has shaped his data-driven, community-led approach to growth.
