Total amount raised
$81.7 Million
Latest funding date
12/1/2019
Location
Vidyard has successfully raised funds through six funding rounds, with notable investors including Battery Ventures and Export Development Canada. The platform offers AI-powered video tools designed to enhance virtual sales and marketing efforts.
Keep reading to explore the intricacies of Vidyard's fundraising journey and the investors backing this innovative platform.
What Is Vidyard?
Vidyard, a private company based in Kitchener, Ontario, Canada, specializes in video marketing tools designed to enhance virtual sales and marketing efforts. The platform offers AI-powered personalized video messages, video hosting, and seamless integrations with various sales and marketing tools.
Founded in an unspecified year, Vidyard has grown to employ between 101 and 250 people. The company has successfully raised funds through multiple rounds, attracting a total of 15 investors. Vidyard's solutions aim to help sales teams build better customer relationships and achieve higher engagement and conversion rates.
How Much Funding Has Vidyard Raised?
- Seed Round
- Amount Raised: USD 1,650,000
- Date: November 2011
- Lead Investors: Andreessen Horowitz, SV Angel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial product and gain early market traction.
- Series A
- Amount Raised: USD 6,000,000
- Date: March 2013
- Lead Investors: OMERS Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and expand the team.
- Series B
- Amount Raised: USD 18,000,000
- Date: January 2015
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and enhance product offerings.
- Series C
- Amount Raised: USD 35,000,000
- Date: January 2016
- Lead Investors: Battery Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop new products and expand customer engagement capabilities.
- Debt Financing
- Amount Raised: USD 15,000,000
- Date: December 2019
- Lead Investors: BMO Capital Markets
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations and strategic initiatives.
- Series Unknown
- Amount Raised: CAD 21,000,000
- Date: April 2024
- Lead Investors: Export Development Canada
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand market reach and enhance technological capabilities.
Total Amount Raised: USD 75,650,000
Current Valuation: Not publicly disclosed
Key Investors
- Battery Ventures
- Details: Battery Ventures is a global, technology-focused investment firm. They have participated in multiple funding rounds for Vidyard.
- Investment Focus Areas: Software and services, web infrastructure, e-commerce, digital media, industrial technologies.
- Notable Investments: Nutanix, Coupa Software, Glassdoor.
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a venture capital firm that invests in early-stage companies. They have been a key investor in Vidyard's growth.
- Investment Focus Areas: Cloud computing, consumer, healthcare, enterprise technology.
- Notable Investments: LinkedIn, Shopify, Pinterest.
- Salesforce Ventures
- Details: Salesforce Ventures is the investment arm of Salesforce, focusing on enterprise cloud companies. They have supported Vidyard in expanding its video analytics capabilities.
- Investment Focus Areas: Enterprise cloud computing, SaaS, related technologies.
- Notable Investments: DocuSign, Twilio, Zoom.
- OMERS Ventures
- Details: OMERS Ventures is the venture capital investment arm of OMERS, one of Canada's largest pension funds. They have been instrumental in Vidyard's funding rounds.
- Investment Focus Areas: Technology, media, telecommunications, healthcare.
- Notable Investments: Shopify, Hootsuite, Hopper.
- iNovia Capital
- Details: iNovia Capital is a venture capital firm that partners with founders to build successful technology companies. They have invested in Vidyard to help it scale.
- Investment Focus Areas: Digital media, SaaS, e-commerce, fintech.
- Notable Investments: Lightspeed, AppDirect, Clearpath Robotics.
What's Next for Vidyard?
Vidyard stands at the cusp of significant growth opportunities, driven by the increasing importance of video in digital marketing. With video expected to account for 80% of all internet traffic, Vidyard is well-positioned to expand its video analytics and customer engagement tools. The company aims to develop new products that leverage digital body language to provide deeper customer insights, enhancing marketing and sales strategies.
Future fundraising opportunities appear promising, given the strong backing from high-profile investors like Battery Ventures and Salesforce Ventures. As Vidyard continues to innovate and demonstrate market leadership, it is likely to attract additional investment to fuel its growth. However, the company may face challenges such as intense competition and the need to keep pace with rapidly evolving technology and customer expectations.
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