Total amount raised
$13.5 Millions
Latest funding date
12/01/2020
Location
Xero Shoes has carved a niche in the footwear industry with its minimalist and barefoot-inspired designs, attracting significant attention from investors. The company has successfully raised funds over multiple rounds, reflecting strong investor confidence in its innovative approach.
Keep reading to explore the intricacies of Xero Shoes' fundraising journey and the investors backing this unique footwear brand.
What Is Xero Shoes?
Xero Shoes, based in Broomfield, Colorado, specializes in minimalist and barefoot-inspired footwear. Founded by Steven and Lena, the company aims to provide natural comfort by allowing feet to bend, flex, and move naturally.
With a strong emphasis on sustainability and community engagement, Xero Shoes offers a wide range of products for men, women, and children. Their innovative designs have garnered media attention and a loyal customer base, supported by a 5,000-mile sole warranty.
How Much Funding Has Xero Shoes Raised?
- Private Equity Round
- Amount Raised: Not publicly disclosed
- Date: December 2020
- Lead Investors: TZP Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To leverage TZP Group's resources to help Xero Shoes grow into a global brand.
- Venture Round
- Amount Raised: $12.5M
- Date: December 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and grow from a direct-to-consumer business to one with a robust retail sales channel.
- Equity Crowdfunding
- Amount Raised: $1M
- Date: September 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To increase awareness, distribution, and product development.
Total Amount Raised: $13.5M
Current Valuation: Not publicly disclosed
Key Investors
Major Investors in Xero Shoes:
- TZP Group
- Details: TZP Group is a private equity firm that has made a strategic investment in Xero Shoes. Erin Edwards, a partner at TZP, highlighted the company's unique position in the footwear industry.
- Investment Focus Areas: Health and wellness, outdoor-focused, active lifestyles, affordably priced products.
- Notable Investments: Not publicly disclosed.
- Marc Schneider
- Details: Marc Schneider is a senior advisor to TZP Group and has over 35 years of industry experience, including serving as CEO of Kenneth Cole Productions. He has made a direct investment in Xero Shoes and will join its Board of Directors.
- Investment Focus Areas: Style, fit, comfort, function within the footwear industry.
- Notable Investments: Not publicly disclosed.
What's Next for Xero Shoes?
With the strategic investment from TZP Group, Xero Shoes is poised to capitalize on the growing consumer interest in health, wellness, and outdoor-focused lifestyles. The company plans to expand its product offerings and enhance its distribution channels, aiming to become a global brand. This opportunity is substantial, given the increasing demand for minimalist and flexible footwear.
Future fundraising opportunities seem promising, as the involvement of TZP Group and Marc Schneider suggests a readiness to leverage external resources for growth. However, Xero Shoes may face challenges such as managing rapid growth, scaling operations, and maintaining product quality amidst rising competition in the footwear industry.
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