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Total amount raised
$346M
Latest funding date
2025-07-18
Location
Alt has participated in 7 funding rounds, with the most recent investors being Trinity Capital and Eberg Capital. The platform offers a comprehensive marketplace for buying, selling, and managing authenticated trading cards.
What Is Alt?
Alt is a private company based in San Francisco, California, operating in the finance, financial services, fintech, lending, and marketplace industries. The platform specializes in buying, selling, and vaulting authenticated trading cards, offering a comprehensive marketplace for enthusiasts and investors.
Founded in 2020, Alt has grown to employ between 51 and 200 people. The company provides various services, including real-time pricing data, secure asset storage, and lending against card assets, aiming to streamline the trading card market.
How Much Funding Has Alt Raised?
- Seed Round
- Amount Raised: Undisclosed (included in combined $31M raised at launch alongside Series A)
- Date: March 2021
- Lead Investors: First Round Capital (seed); Max Mullen also noted as a seed participant
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the platform and develop initial features for trading card enthusiasts.
- Series A
- Amount Raised: USD 31,000,000 (combined with seed round)
- Date: March 2021
- Lead Investors: Seven Seven Six (Alexis Ohanian)
- Other Investors: First Round Capital, Addition Ventures, SV Angel, BoxGroup, Kevin Durant (Thirty Five Ventures), Larry Fitzgerald, Tobias Harris, John Collison, Patrick Collison, and others
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's capabilities and expand the user base.
- Series B
- Amount Raised: USD 75,000,000
- Date: November 2021
- Lead Investors: Spearhead
- Other Investors: Seven Seven Six, Vibe Capital, Breyer Capital, Shrug Capital, Apollo Projects (Sam & Max Altman), Hyperguap, A*, Tom Brady, Giannis Antetokounmpo, Alex Morgan, Candace Parker, Marlon Humphrey
- Valuation at Round: Over $325 million
- Motivation Behind the Round: To expand into other asset categories and prepare for the mobile app launch.
- Debt Financing
- Amount Raised: USD 200,000,000
- Date: July 2022
- Lead Investors: Atalaya Capital Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund the launch of Alt Advance, a lending product allowing collectors to borrow against vaulted assets.
- Series Unknown
- Amount Raised: Undisclosed
- Date: January 2023
- Lead Investors: Eberg Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations and growth initiatives.
- Debt Financing (Asset-Based Credit Facility)
- Amount Raised: USD 40,000,000
- Date: July 2025
- Lead Investors: Trinity Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enable larger loans and more instant cash advances for collectors, accelerating Alt's lending capabilities.
Total Amount Raised: At least $346M based on disclosed funding (USD 31,000,000 Series A/Seed + USD 75,000,000 Series B + USD 200,000,000 Debt 2022 + USD 40,000,000 Debt 2025; January 2023 round amount undisclosed). Current Valuation: Over $325 million (as of Series B).
Key Investors
- Trinity Capital
- Details: Trinity Capital (NASDAQ: TRIN) is a leading provider of venture debt and asset-based lending, supporting high-growth companies with flexible capital solutions.
- Investment Focus Areas: Technology, life sciences, energy, and other high-growth sectors.
- Notable Investments: Not publicly disclosed.
- Atalaya Capital Management
- Details: Atalaya Capital Management is a private debt and special opportunities fund manager that led Alt's $200 million debt financing in July 2022.
- Investment Focus Areas: Private credit, specialty finance, and real assets.
- Notable Investments: Not publicly disclosed.
- Seven Seven Six
- Details: Seven Seven Six is a venture capital firm founded by Alexis Ohanian, co-founder of Reddit, focusing on early-stage investments and led Alt's Series A.
- Investment Focus Areas: Technology, consumer products, and media.
- Notable Investments: Not publicly disclosed.
- Spearhead
- Details: Spearhead is a fund co-created by Jeff Fagnan and Naval Ravikant, aimed at transforming founders into angel investors. Spearhead led Alt's Series B.
- Investment Focus Areas: Startups, technology, and early-stage companies.
- Notable Investments: Not publicly disclosed.
- Breyer Capital
- Details: Breyer Capital is a global venture capital and private equity firm founded by Jim Breyer, focusing on long-term partnerships with high-impact entrepreneurs.
- Investment Focus Areas: Technology, media, and healthcare.
- Notable Investments: Facebook, Etsy, Marvel Entertainment.
- Vibe Capital
- Details: Vibe Capital is a venture capital firm that invests in early-stage startups, focusing on founder-led investments.
- Investment Focus Areas: Technology, consumer products, and media.
- Notable Investments: Not publicly disclosed.
What's Next for Alt?
Alt is poised to capitalize on the burgeoning interest in alternative assets, with plans to expand beyond trading cards into categories like sneakers, watches, and NFTs. The upcoming launch of their mobile app is expected to enhance user engagement and transaction capabilities, presenting significant growth opportunities.
Future fundraising appears promising, given the successful Series B round and the involvement of high-profile investors. However, Alt may face challenges such as competition from other platforms, regulatory hurdles, and ensuring the security and authenticity of their assets. Navigating these obstacles will be crucial for sustained growth and success.
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