
Total amount raised
$106 Million
Latest funding date
11/1/2021

Location
Alt has participated in 7 funding rounds, with the most recent investors being Trinity Capital and Eberg Capital. The platform offers a comprehensive marketplace for buying, selling, and managing authenticated trading cards.
Keep reading to explore the intricacies of Alt's fundraising journey and the investors backing this innovative platform.
What Is Alt?
Alt is a private company based in San Francisco, California, operating in the finance, financial services, fintech, lending, and marketplace industries. The platform specializes in buying, selling, and vaulting authenticated trading cards, offering a comprehensive marketplace for enthusiasts and investors.
Founded in an unspecified year, Alt has grown to employ between 101 and 250 people. The company provides various services, including real-time pricing data, secure asset storage, and lending against card assets, aiming to streamline the trading card market.
How Much Funding Has Alt Raised?
- Seed Round
- Amount Raised: USD 10,000
- Date: March 2021
- Lead Investors: Max Mullen
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the platform and develop initial features for trading card enthusiasts.
- Series A
- Amount Raised: USD 31,000,000
- Date: March 2021
- Lead Investors: Seven Seven Six
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's capabilities and expand the user base.
- Series B
- Amount Raised: USD 75,000,000
- Date: November 2021
- Lead Investors: Spearhead
- Valuation at Round: Over $325 million
- Motivation Behind the Round: To expand into other asset categories and prepare for the mobile app launch.
- Series Unknown
- Date: January 2023
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations and growth initiatives.
- Debt Financing
- Amount Raised: USD 40,000,000
- Date: July 2025
- Lead Investors: Trinity Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and operational needs.
Total Amount Raised: USD 156,010,000. Current Valuation: Over $325 million.
Key Investors
- Trinity Capital
- Details: Trinity Capital is a leading provider of venture debt financing, supporting high-growth companies with flexible capital solutions.
- Investment Focus Areas: Technology, life sciences, energy, and other high-growth sectors.
- Notable Investments: Not publicly disclosed.
- Seven Seven Six
- Details: Seven Seven Six is a venture capital firm founded by Alexis Ohanian, co-founder of Reddit, focusing on early-stage investments.
- Investment Focus Areas: Technology, consumer products, and media.
- Notable Investments: Not publicly disclosed.
- Spearhead
- Details: Spearhead is a fund co-created by Jeff Fagnan and Naval Ravikant, aimed at transforming founders into angel investors.
- Investment Focus Areas: Startups, technology, and early-stage companies.
- Notable Investments: Not publicly disclosed.
- Breyer Capital
- Details: Breyer Capital is a global venture capital and private equity firm founded by Jim Breyer, focusing on long-term partnerships with high-impact entrepreneurs.
- Investment Focus Areas: Technology, media, and healthcare.
- Notable Investments: Facebook, Etsy, Marvel Entertainment.
- Vibe Capital
- Details: Vibe Capital is a venture capital firm that invests in early-stage startups, focusing on founder-led investments.
- Investment Focus Areas: Technology, consumer products, and media.
- Notable Investments: Not publicly disclosed.
What's Next for Alt?
Alt is poised to capitalize on the burgeoning interest in alternative assets, with plans to expand beyond trading cards into categories like sneakers, watches, and NFTs. The upcoming launch of their mobile app is expected to enhance user engagement and transaction capabilities, presenting significant growth opportunities.
Future fundraising appears promising, given the successful Series B round and the involvement of high-profile investors. However, Alt may face challenges such as competition from other platforms, regulatory hurdles, and ensuring the security and authenticity of their assets. Navigating these obstacles will be crucial for sustained growth and success.
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