How Much Did Emotive Raise? Funding & Key Investors

Emotive has successfully raised multiple funding rounds, with the latest being a Series B that closed on March 1, 2022. The company is backed by 14 investors, including Stripes and Beyond Capital.

Emotive offers a comprehensive SMS marketing platform designed to enhance e-commerce revenue through effective text messaging strategies. Keep reading to explore the intricacies of Emotive's fundraising journey and the investors backing this innovative platform.

What Is Emotive?

Emotive, founded in 2018 by Brian Zatulove and Zachary Wise, is a Los Angeles-based company specializing in SMS marketing software and text messaging services. The company operates within the B2B, marketing, and software industries.

With an employee count ranging from 51 to 100, Emotive offers a comprehensive SMS platform designed to enhance e-commerce revenue through features like automated text messages, mass texting, and CRM with text messaging. The platform's NLP technology helps provide better recommendations for partner stores.

How Much Funding Has Emotive Raised?

1. Pre-Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: August 2016
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Initial funding to develop the core technology and platform.
2. Seed Round
   • Amount Raised: $2.7M
   • Date: September 2019
   • Lead Investors: Floodgate
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the team and accelerate product development.
3. Series A
   • Amount Raised: $5.5M
   • Date: May 2020
   • Lead Investors: Mucker Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support initial growth and development, leading to significant year-over-year growth.
4. Series B
   • Amount Raised: $50M
   • Date: February 2021
   • Lead Investors: CRV
   • Valuation at Round: $400M
   • Motivation Behind the Round: To accelerate the go-to-market strategy, invest in the platform, and launch new products.
5. Seed Round
   • Amount Raised: $25M
   • Date: February 2022
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further expand the company's capabilities and market reach.
6. Series B
   • Amount Raised: $20M
   • Date: March 2022
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To continue scaling operations and enhance product offerings.

Total Amount Raised: $103.2M. Current Valuation: $400M.

Key Investors

• CRV
  • Details: CRV is a venture capital firm that led Emotive's Series B funding round. Murat Bicer, a General Partner at CRV, joined Emotive's Board of Directors.
  • Investment Focus Areas: Early-stage technology companies.
  • Notable Investments: Twitter, DoorDash, Zendesk.
• Mucker Capital
  • Details: Mucker Capital is an existing investor in Emotive, having led the Series A round. The firm focuses on seed and early-stage investments.
  • Investment Focus Areas: Internet software, services, media ventures.
  • Notable Investments: Honey, ServiceTitan, TaskUs.
• TenOneTen Ventures
  • Details: TenOneTen Ventures is an existing investor in Emotive, focusing on early-stage technology companies. They have been involved in multiple funding rounds.
  • Investment Focus Areas: Technology, data, software sectors.
  • Notable Investments: Ordermark, CREXi, Clutter.
• Stripes
  • Details: Stripes is a growth equity firm that joined Emotive's Series B round. Saagar Kulkarni, a Partner at Stripes, has been actively involved.
  • Investment Focus Areas: Software, consumer businesses.
  • Notable Investments: Monday.com, Snyk, Reformation.
• Vulcan Capital
  • Details: Vulcan Capital is a new investor in Emotive's Series B round. The firm invests in a wide range of sectors, including technology and life sciences.
  • Investment Focus Areas: Technology, life sciences, media.
  • Notable Investments: SpaceX, Charter Communications, Alibaba.

What's Next for Emotive?

Emotive stands at the cusp of significant growth opportunities, driven by its recent $50 million Series B funding. The company plans to accelerate its go-to-market strategy, invest in platform development, and launch new products. With a valuation of $400 million and a 466% year-over-year growth, the potential for expanding its customer base and enhancing its text messaging platform for e-commerce businesses is immense.

Future fundraising opportunities seem promising as Emotive continues to attract investor interest. The company may pursue additional funding rounds to support its expansion into new markets and the development of new features. However, challenges such as competition from other marketing platforms and the need to maintain personalized interactions at scale could pose hurdles. Emotive's ability to innovate and adapt to industry trends will be crucial in navigating these challenges and sustaining its growth trajectory.

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