Total amount raised
$11.9 Millions
Latest funding date
08/01/2022
Location
Rusk Media has successfully raised funds through multiple rounds, with its latest Series A round closing on August 17, 2022. The company has garnered support from a total of 10 investors, including Audacity Venture Capital and Boon Capital.
As a full-stack mobile-first digital entertainment company, Rusk Media continues to innovate in the creation and distribution of premium social and OTT video content. Keep reading to explore the intricacies of Rusk Media's fundraising journey and the investors backing this dynamic platform.
What Is Rusk Media?
Rusk Media, founded in 2019, is a dynamic player in the digital entertainment industry. Based in New Delhi, India, the company was established by Karanvir Sofat, Mayank Yadav, and Shantanu Singh.
Specializing in creating and distributing premium social and OTT video content, Rusk Media targets the 12-34 age group. With a team of 51-100 employees, the company operates digital channels like Alright, Playground, and LIT, available on platforms such as YouTube, Facebook, and Instagram, as well as OTT platforms like Amazon MiniTV, MX Player, and Hotstar.
Rusk Media's impressive portfolio includes over 25 trend-setting IPs, 20 million+ subscribers, and more than 1 billion monthly views. The company also offers branded gaming services, interactive ads, and AR/VR filters to enhance brand engagement.
How Much Funding Has Rusk Media Raised?
- Angel Round
- Amount Raised: $350K
- Date: November 2019
- Lead Investors: Yukti Securities
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop initial content and digital channels.
- Seed Round
- Amount Raised: $2M
- Date: June 2020
- Lead Investors: Info Edge Ventures, Mistry Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand content creation capabilities and grow the audience base on social and OTT platforms.
- Series A
- Amount Raised: $9.5M
- Date: August 2022
- Lead Investors: Audacity Venture Capital, DAOL Investment
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch a blockchain-based UGC-led gaming platform and scale content with OTT partners globally.
Total Amount Raised: $11.85M. Current Valuation: Not publicly disclosed.
Key Investors
- Audacity Venture Capital
- Details: Audacity Venture Capital is a co-lead investor in Rusk Media's Series A funding round. The firm recently launched a Mediatech specialist fund.
- Investment Focus Areas: Mediatech, web3, gaming ecosystems.
- Notable Investments: Not specified.
- DAOL Investment
- Details: DAOL Investment is a Seoul-based investment firm and co-lead investor in Rusk Media's Series A round. Chihoon Hyun, a partner at DAOL, expressed confidence in Rusk's IP creation capabilities.
- Investment Focus Areas: IP creation across fiction, non-fiction, e-sports entertainment, locally generated premium content, scalable strong IPs.
- Notable Investments: Not specified.
- Info Edge Ventures
- Details: Info Edge Ventures is an existing investor in Rusk Media, participating in both the Seed and Series A rounds. The firm is known for its investments in promising startups.
- Investment Focus Areas: General venture capital investments.
- Notable Investments: Not specified.
- Mistry Ventures
- Details: Mistry Ventures is an existing investor in Rusk Media, participating in both the Seed and Series A rounds. The firm focuses on venture capital investments.
- Investment Focus Areas: General venture capital investments.
- Notable Investments: Not specified.
- Yukti Securities
- Details: Yukti Securities was the lead investor in Rusk Media's Angel round. The firm played a crucial role in kickstarting the company's operations.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
What's Next for Rusk Media?
Rusk Media is poised to capitalize on the burgeoning UGC-led gaming market, with plans to launch a blockchain-based platform that allows game developers to create and publish games using Rusk's IP assets. This initiative aligns with the growing popularity of platforms like Roblox, targeting a young, engaged audience.
With over 500 million monthly views and successful IPs like Playground, Rusk Media is well-positioned for future fundraising to support its global expansion and technological advancements. The company’s strategic partnerships with OTT platforms will further amplify its reach and content distribution.
However, Rusk Media faces significant challenges, including competition from established UGC platforms and the need to ensure the scalability and security of its blockchain-based gaming platform. Maintaining user engagement and content quality will be crucial as the company navigates the rapidly evolving digital entertainment landscape.
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