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Total amount raised
$35.5 Million
Latest funding date
2026-06-18
Location
Rusk Media has raised funds across five disclosed rounds, with its latest ₹100 crore (about $12M) Pre-Series C round closing on June 18, 2026 and led by Nazara Technologies. Investors across all rounds include Nazara Technologies, IvyCap Ventures, Audacity Venture Capital, DAOL Investment, Info Edge Ventures, Woori Venture Partners, LC Nueva, Mistry Ventures, and Yukti Securities.
As a full-stack mobile-first digital entertainment company, Rusk Media creates and distributes premium social and OTT video content. Keep reading to explore the intricacies of Rusk Media's fundraising journey and the investors backing this dynamic platform.
Rusk Media has raised funds across five disclosed rounds, with its latest ₹100 crore (about $12M) Pre-Series C round closing on June 18, 2026 and led by Nazara Technologies. Investors across all rounds include Nazara Technologies, IvyCap Ventures, Audacity Venture Capital, DAOL Investment, Info Edge Ventures, Woori Venture Partners, LC Nueva, Mistry Ventures, and Yukti Securities.
As a full-stack mobile-first digital entertainment company, Rusk Media creates and distributes premium social and OTT video content. Keep reading to explore the intricacies of Rusk Media's fundraising journey and the investors backing this dynamic platform.
What Is Rusk Media?
Rusk Media, founded in 2019, is a dynamic player in the digital entertainment industry. Headquartered in Mumbai, India, the company was established by Karanvir Sofat, Mayank Yadav, and Shantanu Singh.
Specializing in creating and distributing premium social and OTT video content, Rusk Media targets the 12-34 age group. With a team of 51-100 employees, the company operates digital channels like Alright, Playground, and LIT, available on platforms such as YouTube, Facebook, and Instagram, as well as OTT platforms like Amazon MiniTV, MX Player, and Hotstar.
Rusk Media's impressive portfolio includes over 25 trend-setting IPs, 20 million+ subscribers, and more than 1 billion monthly views. The company also offers branded gaming services, interactive ads, and AR/VR filters to enhance brand engagement.
How Much Funding Has Rusk Media Raised?
- Angel Round
- Amount Raised: $350K
- Date: November 2019
- Lead Investors: Yukti Securities
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop initial content and digital channels.
- Seed Round
- Amount Raised: $2M
- Date: June 2020
- Lead Investors: Info Edge Ventures, Mistry Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand content creation capabilities and grow the audience base on social and OTT platforms.
- Series A
- Amount Raised: $9.5M
- Date: August 2022
- Lead Investors: DAOL Investment, Audacity Venture Capital
- Participants: InfoEdge Ventures, Mistry Ventures, Survam Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch a blockchain-based UGC-led gaming platform and scale content with OTT partners globally.
- Series B
- Amount Raised: ~$11.6M (Rs 103 crore; includes primary and secondary transactions)
- Date: October 9, 2025
- Lead Investors: IvyCap Ventures
- Participants: LC Nueva, InfoEdge Ventures, Woori Venture Partners, company promoters and family offices
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate international expansion and create new Gen-Z and Gen-Alpha entertainment IPs across digital and OTT platforms.
- Pre-Series C
- Amount Raised: ₹100 crore (about $12M)
- Date: June 18, 2026
- Lead Investors: Nazara Technologies
- Participants: Info Edge Ventures, IvyCap Ventures, Audacity VC
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the company's content play, with representatives from Nazara Technologies and Audacity VC joining the board.
Total Amount Raised: at least $23.85M in primary funding, excluding the October 2025 Series B of about $11.6M (Rs 103 crore) that combined primary and secondary transactions, for about $35.45M across all disclosed round sizes. As of September 2026, the company's latest disclosed round is its June 2026 Pre-Series C. Current Valuation: Not publicly disclosed.
Key Investors
- Nazara Technologies
- Details: Nazara Technologies led Rusk Media's ₹100 crore Pre-Series C round in June 2026, and a Nazara representative joined the company's board as part of the round.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not specified.
- IvyCap Ventures
- Details: IvyCap Ventures is the lead investor in Rusk Media's Series B round (October 2025) and participated again in the June 2026 Pre-Series C round. The Mumbai-based venture capital firm is known for backing high-growth Indian startups.
- Investment Focus Areas: Consumer tech, digital media, entertainment.
- Notable Investments: Not specified.
- Audacity Venture Capital
- Details: Audacity Venture Capital is a co-lead investor in Rusk Media's Series A funding round and participated in the June 2026 Pre-Series C round, with a representative joining the board. The firm recently launched a Mediatech specialist fund.
- Investment Focus Areas: Mediatech, web3, gaming ecosystems.
- Notable Investments: Not specified.
- DAOL Investment
- Details: DAOL Investment is a Seoul-based investment firm and co-lead investor in Rusk Media's Series A round. Chihoon Hyun, a partner at DAOL, expressed confidence in Rusk's IP creation capabilities.
- Investment Focus Areas: IP creation across fiction, non-fiction, e-sports entertainment, locally generated premium content, scalable strong IPs.
- Notable Investments: Not specified.
- Info Edge Ventures
- Details: Info Edge Ventures is a multi-round investor in Rusk Media, participating in the Seed, Series A, Series B, and June 2026 Pre-Series C rounds.
- Investment Focus Areas: General venture capital investments.
- Notable Investments: Not specified.
- Woori Venture Partners
- Details: Woori Venture Partners is a South Korean VC firm that participated in both the Series B (March 2025 tranche) and the final October 2025 close of the Series B.
- Investment Focus Areas: Digital media, technology.
- Notable Investments: Not specified.
- Mistry Ventures
- Details: Mistry Ventures is an existing investor in Rusk Media, participating in both the Seed and Series A rounds.
- Investment Focus Areas: General venture capital investments.
- Notable Investments: Not specified.
- Yukti Securities
- Details: Yukti Securities was the lead investor in Rusk Media's Angel round, playing a crucial role in kickstarting the company's operations.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
What's Next for Rusk Media?
Rusk Media closed a ₹100 crore (about $12M) Pre-Series C round on June 18, 2026, led by Nazara Technologies, and will use the capital to expand its content play. Representatives from Nazara Technologies and Audacity VC joined the company's board as part of the round.
Info Edge Ventures, IvyCap Ventures, and Audacity VC all returned in the June 2026 round, following IvyCap's lead of the Rs 103 crore Series B that closed on October 9, 2025 to fund international expansion and new Gen-Z and Gen-Alpha entertainment IPs.
The company continues to distribute content through channels like Alright, Playground, and LIT on YouTube, Facebook, and Instagram, alongside OTT partners including Amazon MiniTV, MX Player, and Hotstar. Sustaining its 25+ IPs, 20 million+ subscribers, and 1 billion+ monthly views against competing Gen-Z entertainment studios remains the central execution challenge.
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