Total amount raised
$57M
Latest funding date
2021-11-15
Location
MINT is a Milan-based MADTech company that provides advertisers with a comprehensive platform to centralize, build, and manage the entire media buying process. Previously known as Myntelligence, MINT integrates AI agents, data, and workflow automation to optimize advertising processes for CMOs and CFOs.
What Is MINT?
MINT, a prominent player in the Marketing and Advertising Technology (MADTech) industry, was founded in 2014 by Andrea Pezzi. Previously known as Myntelligence, the company rebranded to MINT and has grown to over 160 employees with offices in Milan, London, and São Paulo.
Headquartered in Milan, Italy, MINT allows CMOs and CFOs to centralize, build, and manage the entire media buying process. The platform leverages AI agents, data integration, and workflow automation to help brands optimize their advertising investments at scale.
How Much Funding Has MINT Raised?
- Private Equity Round
- Amount Raised: Approximately €50 million (approximately USD 57 million) — amount not formally disclosed in press release
- Date: November 15, 2021
- Lead Investors: Tikehau Capital
- Details: Tikehau Capital acquired a 25% stake in MINT on behalf of its clients, marking its fifth private equity transaction in the Italian market. Roberto Quagliuolo and Luca Bucelli of Tikehau Capital joined MINT's board of directors.
Total Amount Raised: At least $57M based on disclosed funding (exact round amount undisclosed in official press release; Crunchbase reference value: USD 56,834,974).
Key Investors
- Tikehau Capital
- Details: Tikehau Capital is a global alternative asset management group headquartered in Paris, France, with over €35 billion in assets under management. It specializes in private debt, real assets, private equity, and capital markets strategies.
- Investment Focus Areas: Private Equity, Private Debt, Real Assets, Capital Markets
- Notable Investments: DoveVivo, Assiteca, Euro Group, Ecopol, MINT
What's Next for MINT?
Tikehau Capital's investment marks a major step forward in MINT's future growth plan as it looks to expand its operations and client base in the digital advertising automation sector. With the backing of a global asset manager, MINT is well-positioned to scale its MADTech platform internationally and deepen its AI-driven media buying capabilities.
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