How Much Did Vividly Raise? Funding & Key Investors

Vividly has successfully raised funds over five rounds, with the latest being a Series B round. The company is backed by a total of 12 investors, including notable names like Gold House and Centana Growth Partners.

Keep reading to explore the intricacies of Vividly's fundraising journey and the investors supporting this innovative trade promotion management platform.

What Is Vividly?

Vividly, founded in 2017, is a next-generation trade promotion management platform designed for the consumer-packaged goods industry. The company is based in Spring, Texas, and employs between 101 and 250 people.

Specializing in trade promotion management software, Vividly helps CPG brands optimize their trade spend strategy, improve ROI, and streamline management processes. The platform is trusted by over 2500 CPG professionals and is highly rated on platforms like G2 and Capterra.

How Much Funding Has Vividly Raised?

1. Series B
   • Amount Raised: USD 30,000,000
   • Date: January 2025
   • Lead Investors: Centana Growth Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand AI capabilities, enhance automated decision support, and grow engineering and product teams.
2. Series Unknown
   • Amount Raised: USD 9,069,332
   • Date: February 2024
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support the growth and development of Vividly's trade promotion management platform.
3. Series A
   • Amount Raised: USD 18,000,000
   • Date: June 2022
   • Lead Investors: 645 Ventures, Vertex Ventures US
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and enhance the platform's capabilities.
4. Seed
   • Amount Raised: Not publicly disclosed
   • Date: December 2021
   • Lead Investors: Torch Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the development of Vividly's trade promotion management platform.
5. Seed
   • Amount Raised: USD 5,644,994
   • Date: April 2021
   • Lead Investors: Costanoa Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To develop and launch the initial version of the platform.

Total Amount Raised: USD 62,714,326. Current Valuation: Not publicly disclosed.

Key Investors

• Centana Growth Partners
  • Details: Centana Growth Partners is a specialized growth equity firm that invests in the evolving financial services ecosystem. They collaborate with companies across the financial services spectrum, from traditional institutions to fintech disruptors.
  • Investment Focus Areas: Financial services ecosystem, fintech disruptors, companies that bring real value and innovation to the financial industry.
  • Notable Investments: Vividly
• 645 Ventures
  • Details: 645 Ventures is a venture capital firm that partners with exceptional founders to build iconic companies. They focus on early-stage investments and provide strategic support to help companies scale.
  • Investment Focus Areas: Technology, consumer, enterprise software.
  • Notable Investments: Iterable, Goldbelly, FiscalNote
• Vertex Ventures US
  • Details: Vertex Ventures US is a global network of funds that invests in early-stage technology companies. They provide capital, operational support, and access to a global network to help companies grow.
  • Investment Focus Areas: Enterprise software, consumer internet, fintech.
  • Notable Investments: LaunchDarkly, PerimeterX, Desktop Metal
• Torch Capital
  • Details: Torch Capital is a venture capital firm that invests in early-stage consumer brands and technology companies. They focus on companies that have the potential to become category leaders.
  • Investment Focus Areas: Consumer brands, technology, health and wellness.
  • Notable Investments: Ro, Compass, Sweetgreen
• Costanoa Ventures
  • Details: Costanoa Ventures is an early-stage venture capital firm that invests in enterprise software and data-driven companies. They provide hands-on support to help companies navigate the challenges of scaling.
  • Investment Focus Areas: Enterprise software, data-driven companies, fintech.
  • Notable Investments: Alation, Intacct, Quizlet

What's Next for Vividly?

Vividly stands at the cusp of significant growth, driven by its recent $30 million Series B funding. The company plans to leverage this capital to expand its AI capabilities, enhance automated decision support, and build new financial tools tailored for CPG brands. These advancements promise to streamline financial operations and provide deeper predictive insights, positioning Vividly as a leader in the industry.

As Vividly scales its engineering and product teams, the potential for future fundraising rounds becomes evident. The successful Series B round sets a strong precedent, suggesting that additional investments may be sought to further accelerate growth and innovation. However, the company must navigate challenges such as integrating new AI capabilities and maintaining the accuracy of predictive insights amidst rapid technological advancements.

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