Total amount raised
$62.7 Millions
Latest funding date
01/01/2025
Location
Vividly has successfully raised $30 million in a Series B funding round led by Centana Growth Partners. The company is a next-generation trade promotion management platform for the consumer-packaged goods industry, offering advanced features like AI-driven deduction management and real-time forecasting.
Keep reading to explore the intricacies of Vividly's fundraising journey and the investors backing this innovative platform.
What Is Vividly?
Vividly, founded in 2017, is a leading trade promotion management software company based in Spring, Texas. The company operates within the consumer goods, information technology, and software industries.
Founded by Alexander Whatley, Daniel Whatley, Nikki McNeil, and Stuart Kennedy, Vividly employs between 101 and 250 people. The platform leverages AI and machine learning to automate workflows, saving time and money for consumer-packaged goods brands.
Vividly's software is designed to transform trade promotion management, offering features like real-time forecasting and deduction automation. Trusted by over 2500 CPG professionals, the company continues to innovate and grow, enhancing its solutions to meet the needs of fast-growing brands.
How Much Funding Has Vividly Raised?
- Seed Round
- Amount Raised: $5.6M
- Date: April 2021
- Lead Investors: Costanoa Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish a strong foundation and develop the initial version of their trade promotion management platform.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: December 2021
- Lead Investors: Torch Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand the team.
- Series A
- Amount Raised: $18M
- Date: June 2022
- Lead Investors: 645 Ventures, Vertex Ventures US
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance AI-driven capabilities.
- Venture Round
- Amount Raised: $9.1M
- Date: February 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support rapid growth and onboard new clients.
- Series B
- Amount Raised: $30M
- Date: January 2025
- Lead Investors: Centana Growth Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand AI capabilities, enhance automated decision support, and grow engineering and product teams.
Total Amount Raised: $62.7M. Current Valuation: Not publicly disclosed.
Key Investors
- Centana Growth Partners
- Details: Centana Growth Partners is a specialized growth equity firm that invests in the evolving financial services ecosystem. They collaborate with companies across the financial services spectrum, from traditional institutions to fintech disruptors, to add strategic and long-term value to their portfolio companies.
- Investment Focus Areas: Financial services, fintech, related technology.
- Notable Investments: Vividly, AxiomSL, Quantitative Brokers.
- 645 Ventures
- Details: 645 Ventures is a venture capital firm that invests in early-stage companies. They focus on partnering with exceptional founders to build transformative companies.
- Investment Focus Areas: Early-stage technology, software companies.
- Notable Investments: Iterable, Goldbelly, FiscalNote.
- Vertex Ventures US
- Details: Vertex Ventures US is a venture capital firm that invests in early-stage technology companies. They aim to support innovative startups in the enterprise and consumer sectors.
- Investment Focus Areas: Early-stage technology companies, enterprise, consumer sectors.
- Notable Investments: LaunchDarkly, PerimeterX, Very Good Security.
- Torch Capital
- Details: Torch Capital is a venture capital firm that focuses on consumer technology companies. They aim to partner with visionary entrepreneurs to build iconic brands.
- Investment Focus Areas: Consumer technology, direct-to-consumer brands, marketplaces.
- Notable Investments: Ro, Compass, Zola.
- Costanoa Ventures
- Details: Costanoa Ventures is a venture capital firm that invests in early-stage technology companies. They focus on helping founders build lasting businesses in the enterprise software and data-driven sectors.
- Investment Focus Areas: Early-stage technology companies, enterprise software, data-driven businesses.
- Notable Investments: Alation, Intacct, Quizlet.
What's Next for Vividly?
Vividly stands at the cusp of significant growth, driven by its recent $30 million Series B funding. The company plans to expand its AI capabilities, providing deeper predictive insights and automating financial workflows for CPG brands. This opportunity is vast, with the potential to impact the $2.6 billion trade spend managed in 2024 and onboard more industry-leading brands.
Future fundraising opportunities seem promising as Vividly continues to scale its engineering and product teams, enhancing its AI-driven capabilities. The company may attract further investments to support its ambitious growth plans and explore new frontiers in financial technology.
However, challenges lie ahead. Vividly must ensure seamless integration of new AI capabilities and maintain a competitive edge in a rapidly evolving market. Scaling the engineering and product teams effectively will be crucial to sustaining innovation and meeting the evolving needs of CPG brands.
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