How has AI pricing changed?
Customers now have a choice between two pricing options for AI on Clay:
Fixed-price: 80% of models in Clay continue to cost a flat number of Data Credits per task, including all of Clay’s native models. These are ideal for common tasks like classification, short summaries, templated content generation, and simple lookups.
Variable: Token-intensive models (e.g., GPT-5.1 and Claude 4.6 Sonnet) now have variable pricing based on actual token consumption. These models are best suited for multi-step research, complex Claygent prompts that synthesize across multiple sources, and detailed account-level analysis. Clay charges customers exactly for the tokens consumed with no markup. This means you’re getting access to frontier models at true cost.
AI runs are 2x faster using Clay’s API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.
Under the new model, 85% of customers using AI in Clay will spend less.
How can I tell if an AI model is fixed or variable?
To see whether a model is fixed or variable, go to Actions > Use AI > Configure > Compare Models while in-app. Variable models will show an estimated number of Data Credits per row, indicated by a tilde symbol (~). Final cost will be determined after the run completes, and usage data shows that 75% of runs cost less than the estimate.
"Create or modify content" AI features (as opposed to Claygent) remain at fixed pricing.
Can I use my own API keys for running AI in Clay?
Customers are still welcome to use their own API keys to use AI in Clay. Regardless of whether you’re using your own keys or Clay’s, each AI run will count as one action.
AI runs are 2x faster using Clay’s API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.
For more details, read the AI pricing help doc.
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