What features are included in the new plans? How do I pick the right plan?

We've designed each plan around the features that fit where you are in your GTM journey. The best place to start is matching your needs to the right tier.

Here's what's included in each plan:

Free — A low-risk way to learn and experiment with Clay. Includes unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, Clay Sequencer for email, and up to 200 rows per table. Comes with 100 Data Credits and 500 Actions/mo.

Launch (starting at $185/mo) — The best way to start building in Clay. For individuals and small teams automating their first prospecting workflows. Includes everything in Free, plus phone number enrichment, job change and signal tracking, email campaign integrations, and up to 50,000 rows per table. Includes 2,500 Data Credits and 15,000 Actions/mo. Launch customers typically target up to 1,000 accounts with Clay.

Growth (starting at $495/mo) — For teams scaling their GTM motion. Includes everything in Launch, plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ad platforms, and priority support. Includes 6,000 Data Credits and 40,000 Actions/mo. Growth customers typically target between 1,000 and 20,000 accounts with Clay.

Enterprise (custom pricing with annual commitment) — For GTM teams running at scale, with enterprise-grade security, support, and infrastructure. Includes everything in Growth, plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Includes 100,000+ Data Credits and 200,000+ Actions/mo. Enterprise customers typically target more than 20,000 accounts with Clay.

Every plan comes with a set number of Data Credits and Actions sized to cover the needs of 90% users at that tier. If you need more, you can top up Data Credits or step into a higher Action tier at any time.

For a full feature comparison, see the pricing page.

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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Clay University

Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.

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Go to market blog

Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.

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Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

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Templates

Power your outbound campaigns with our best templates.

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Clay Experts

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Clay's Chrome extension

Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet

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