What is changing?
Here are the core changes coming to Clay's pricing:
- New plans with more features at lower prices: Our new plans — Launch (starting at $185/mo), Growth (starting at $495/mo), and Enterprise (custom) — let you access Clay's most powerful features at lower price points. Growth alone includes CRM integrations, Web Intent, and our new Ads product, at $495/mo — $305 less than the old Pro plan. Many new features are coming soon.
- Data credits that go further: We’re reducing data costs in our marketplace by 50-90%, making prices comparable to what you’d pay externally. Data credits always get cheaper as you grow. Your data budget goes further from your very first workflow.
- Know exactly what you're paying for: Pricing now separates data costs (Data Credits) from platform work (Actions), giving you a clearer picture of your spend. Data Credits are more affordable than ever, and 90% of customers will never hit their Actions limit.
- More flexible AI pricing: 80% of AI models remain flat-rate. For token-intensive models, we pass through the token cost from vendors with zero markup. This means you’re getting access to frontier models at true cost.
Easier to scale: The top-up premium has been lowered from 50% to 30%, and top-up limits have been removed entirely.
Learn with our resources
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