What are Actions and Data Credits? How do they work?
Data Credits are used when you purchase data from Clay's marketplace — finding emails, phone numbers, company data across our 150+ data partners. We’re reducing the cost of data in our marketplace by 50-90%. Data credits always get cheaper as you grow. We've negotiated volume discounts directly with our data partners, passing those savings on to you. Clay is now both comparable to what you’d pay externally and meaningfully cheaper.
If you bring your own API keys for third-party data, you skip Data Credit costs entirely and only use Actions for the platform work Clay handles behind the scenes.
Actions measure the orchestration you do on Clay — enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay. When you choose a plan, you're buying access to Clay's platform at a certain scale.
Plans are sized based on real usage data, so the vast majority (90%) of customers have more than enough capacity for how they work in Clay. If you do reach your Action limit, you can upgrade to the next Action tier without necessarily upgrading plans.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
Clay University
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Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.
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Clay's Chrome extension
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