Why did Clay consolidate self-serve plans? How did feature availability change on these plans?
In our old model, Clay has three self-serve plans (Starter, Explorer, and Pro) with relatively little feature differentiation. This became clear when we analyzed customer behavior on those plans. Most customers on the Explorer plan would move into the introductory Starter plan, or the more advanced feature-rich Pro plan within their first year. This told us that the Explorer plan wasn’t meeting the needs of customers.
We decided to streamline these three self-serve plans into two. We are consolidating the most valuable features – CRM integrations, Web Intent, and newer features like Ads in our premium offering – the Growth plan.
We’re also moving HTTP API (previously on Explorer) to Growth, as we think it is a part of the toolkit for our more advanced users.
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