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Orlena Yeung is the Chief Marketing Officer (CMO) at Chewy, an online pet retailer. With over 25 years of experience developing iconic consumer brands, Yeung brings deep expertise in brand strategy, go-to-market execution, creative management, and consumer experience innovation.
Who is the CMO of Chewy?
Orlena Yeung, now the Chief Marketing Officer at Chewy, brings over 25 years of experience building culturally relevant consumer brands at the intersection of technology, data, and design. Her career spans iconic organizations including Xbox, CBS Interactive, and Capital One, where she developed a passion for driving customer growth, loyalty, revenue, and expansion across diverse industries.
In her previous role as Chief Brand Officer at Chewy, Yeung led an organization of over 200 pet lovers — marketers, creatives, researchers, and media planners — at the largest pet retailer in the US. Her teams spanned Brand, Product, and Retail Marketing, Consumer Insights, Chewy Healthcare Marketing, Creative, Studios, and Mass Media Planning, all delivering exceptional experiences for pet parents, partners, and pets. That deep foundation in brand building and consumer experience now drives her work as CMO.
Work History
Orlena Yeung's work history spans a range of prominent companies across consumer technology, financial services, and retail. Here is a detailed list of her previous positions:
- Chewy: CMO: March 2026 - Present
- Chewy: Chief Brand Officer: January 2018 - March 2026
- Capital One: Head of the Intelligent Customer Experiences Group, Capital One Labs: January 2015 - January 2017
- Microsoft: Xbox Global Brand Manager: January 2001 - January 2006
Education History
Orlena Yeung earned her degree in English Literature from the University of Puget Sound. This foundation in communication and critical thinking has informed her career-long focus on brand storytelling and culturally resonant consumer experiences.
When did Orlena Yeung join Chewy?
Orlena Yeung assumed the role of Chief Marketing Officer at Chewy in March 2026. She was not new to the company, having already spent years at Chewy as Chief Brand Officer, building and leading the brand organization that serves millions of pet parents across the US.
