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Initiative Email Format
Advertising Services
・
5,001-10,000 employees
・
New York, NY, USA
Initiative is a global media agency that builds brand fame and customer flow through strategic media planning and orchestration for ambitious brands like Nike, Amazon, and T-Mobile.
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first.last@initiative.com
Company Overview
Industry
Advertising Services
Founded
1968
Headquarters
New York, NY, USA
Revenue
$1B-$2.5B
FUNDING Stage
Public
Website
Key Executives
Stacy McCarthy DeRiso (Global Brand President), Thor Peterson (Global Chief Financial Officer)
Tech Stack
Key Executives
4.9/5 on G2
40K+ GTM professionals
SOC 2 Type II certified
Frequently Asked Questions
What is the email format of Initiative?
Initiative uses the first.last format on initiative.com, so Jane Smith would be jane.smith@initiative.com.
What is Initiative's Fame and Flow model?
Fame and Flow is Initiative's core strategic framework, where Fame refers to building broad brand awareness and Flow refers to driving performance and conversion. The model guides how Initiative plans and buys media across channels for clients like Amazon, Nike, and LEGO.
Which major brands does Initiative work with as a media agency?
Initiative works with brands including Amazon, Nike, Volvo, T-Mobile, LEGO, Nintendo, Merck, and Paramount. If you need to find a specific contact at Initiative for outreach, Clay can help you verify and enrich the right person quickly.
How does Initiative's E-Commerce Solutions service help clients?
Initiative's E-Commerce Solutions service designs strategies that reduce purchase friction, personalize the consumer experience, and optimize engagement and conversion across digital retail channels.
Who leads Initiative as Global Brand President?
Stacy McCarthy DeRiso serves as Global Brand President of Initiative. The agency is part of IPG Mediabrands, the media division of Interpublic Group, and operates worldwide with 3129 employees.
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4.9 rating