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Using Waterfall Enrichment to Check Multiple Data Providers

Using Waterfall Enrichment to Check Multiple Data Providers

What if you could tap into 150+ data sources to build more accurate lead lists without paying more? Unlock the power of waterfall enrichment to boost targeting and lower costs. This game-changing approach will transform your outreach.

Matthew Quan
6 min.
Overview

Introduction to Clay's Waterfall Enrichment Feature

We’ve introduced a new feature called waterfall enrichment! This feature allows users to effortlessly waterfall multiple data providers, further streamlining the process of enriching your lead data.

Step 1: Understanding the Traditional Method

Before the introduction of our waterfall enrichment feature, users had to upload their list of leads to various email providers in order to find all the necessary data. For example, the first provider might find 50% of the data, and the user would then have to move on to the second provider to find the remaining data. This was a time-consuming process.

Step 2: Leveraging Multiple Data Providers in Clay

We’ve always allowed our users to utilize multiple data providers in one place. From Clay's "enrichments" menu, users can access a variety of different data providers, making it easier to gather data for your leads.

Step 3: Introducing the Waterfall Enrichment Feature

The new waterfall feature in Clay allows users to check multiple data providers simultaneously. For example, if you're searching for emails, you can use three different providers (e.g., Clay, Tagma, Hunter, and People Data Labs) simultaneously. This means there's no need to add rows or columns individually.

Step 4: Mapping Inputs

Next, map the inputs as you normally would. You need to map the person's name, the company name, and the company domain.

Step 5: Running the Process

Once you've mapped the inputs and run the process, multiple columns will be created. If an email is found with the first integration, the following integrations won't run, preserving your data credits. However, if an email is not found, the subsequent integrations will run until the data is found.

Step 6: Understanding the Output

All the results are wrapped up into one column called 'Work Email,' where you can see the output from all the different integrations. You won't need to map or merge fields on your own.

Step 7: Other Waterfall Enrichment Options

Aside from work emails, Clay's 'Attributes' feature also offers other functionalities. You can find personal email, mobile phone numbers, LinkedIn profiles, first names, last names, and more.

By using the 'Attributes' feature, you can take full advantage of all the data providers that Clay has to offer without manually setting up conditional formulas. If you have any questions or need assistance, Clay's support team is ready to help. This feature promises to make data enrichment easier, faster, and more efficient.

Create a free pro trail account by clicking the button below and try your first waterfall enrichment with free credits.

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A product mockup of a Clay.com table with columns showing imported LinkedIn contacts and enrichments from different marketing/outbound tools
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Learn
Using Waterfall Enrichment to Check Multiple Data Providers
Author
Matthew Quan
Using Waterfall Enrichment to Check Multiple Data Providers
Matthew Quan
Duration
6 min.

Using Waterfall Enrichment to Check Multiple Data Providers

Introduction to Clay's Waterfall Enrichment Feature

We’ve introduced a new feature called waterfall enrichment! This feature allows users to effortlessly waterfall multiple data providers, further streamlining the process of enriching your lead data.

Step 1: Understanding the Traditional Method

Before the introduction of our waterfall enrichment feature, users had to upload their list of leads to various email providers in order to find all the necessary data. For example, the first provider might find 50% of the data, and the user would then have to move on to the second provider to find the remaining data. This was a time-consuming process.

Step 2: Leveraging Multiple Data Providers in Clay

We’ve always allowed our users to utilize multiple data providers in one place. From Clay's "enrichments" menu, users can access a variety of different data providers, making it easier to gather data for your leads.

Step 3: Introducing the Waterfall Enrichment Feature

The new waterfall feature in Clay allows users to check multiple data providers simultaneously. For example, if you're searching for emails, you can use three different providers (e.g., Clay, Tagma, Hunter, and People Data Labs) simultaneously. This means there's no need to add rows or columns individually.

Step 4: Mapping Inputs

Next, map the inputs as you normally would. You need to map the person's name, the company name, and the company domain.

Step 5: Running the Process

Once you've mapped the inputs and run the process, multiple columns will be created. If an email is found with the first integration, the following integrations won't run, preserving your data credits. However, if an email is not found, the subsequent integrations will run until the data is found.

Step 6: Understanding the Output

All the results are wrapped up into one column called 'Work Email,' where you can see the output from all the different integrations. You won't need to map or merge fields on your own.

Step 7: Other Waterfall Enrichment Options

Aside from work emails, Clay's 'Attributes' feature also offers other functionalities. You can find personal email, mobile phone numbers, LinkedIn profiles, first names, last names, and more.

By using the 'Attributes' feature, you can take full advantage of all the data providers that Clay has to offer without manually setting up conditional formulas. If you have any questions or need assistance, Clay's support team is ready to help. This feature promises to make data enrichment easier, faster, and more efficient.

Create a free pro trail account by clicking the button below and try your first waterfall enrichment with free credits.

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