How Much Did Supermetrics Raise? Funding & Key Investors

Supermetrics has raised funding over two rounds, with the latest being a Series B round involving six investors, including Highland Europe as a lead investor. The company specializes in pulling data from various sources for web analytics, social media, and online marketing.

Keep reading to explore the intricacies of Supermetrics' fundraising journey and the investors backing this innovative platform.

What Is Supermetrics?

Supermetrics is a B2B software company based in Helsinki, Southern Finland, Finland. It specializes in analytics, enterprise software, marketing, SaaS, and software, with an employee count ranging from 251 to 500.

The platform helps businesses make better marketing decisions by connecting, managing, analyzing, and activating data. Trusted by over 200,000 companies in 120 countries, Supermetrics offers solutions for enterprises, small and medium-sized businesses, and marketing agencies.

How Much Funding Has Supermetrics Raised?

1. Series A
   • Amount Raised: $4,150,000
   • Date: November 2017
   • Lead Investors: OpenOcean
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: The initial funding was likely aimed at scaling the business and enhancing its data aggregation capabilities to attract more high-profile clients.
2. Series B
   • Amount Raised: $47,000,000
   • Date: August 2020
   • Lead Investors: Highland Europe
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To capitalize on the growing trend of data-driven marketing and to expand Supermetrics' product offerings to help marketers transition from a brand-focused approach to a data-driven approach.

Total Amount Raised: $51,150,000. Current Valuation: Not publicly disclosed.

Key Investors

• Highland Europe
  • Details: Highland Europe is a growth-stage technology investor that led Supermetrics' Series B funding round. They focus on helping companies scale and expand their market reach.
  • Investment Focus Areas: Technology, SaaS, Enterprise Software
  • Notable Investments: Not publicly disclosed
• IVP (Institutional Venture Partners)
  • Details: IVP is a later-stage venture capital firm that participated in Supermetrics' Series B round. They have a history of investing in successful technology companies.
  • Investment Focus Areas: Technology, SaaS, Enterprise Software
  • Notable Investments: Supercell
• OpenOcean
  • Details: OpenOcean is a venture capital firm that specializes in data-intensive software companies. They were the lead investor in Supermetrics' Series A round.
  • Investment Focus Areas: Data-Intensive Software, SaaS, Enterprise Software
  • Notable Investments: Not publicly disclosed
• Amit Agarwal
  • Details: Amit Agarwal is the Chief Product Officer at Datadog and participated in Supermetrics' Series B round as an individual investor. He has a strong background in technology and data-driven companies.
  • Investment Focus Areas: Technology, Data-Driven Companies
  • Notable Investments: Not publicly disclosed
• Ilkka Paananen
  • Details: Ilkka Paananen is the CEO of Supercell and participated in Supermetrics' Series B round as an individual investor. He is known for his leadership in the gaming industry.
  • Investment Focus Areas: Technology, Gaming
  • Notable Investments: Not publicly disclosed

What's Next for Supermetrics?

Supermetrics stands at the cusp of significant growth opportunities, driven by the increasing demand for data-driven marketing solutions. With its recent €40 million Series B funding, the company is well-positioned to expand its product offerings and enhance its data warehousing capabilities. This expansion could attract more high-profile clients and solidify its market presence.

Future fundraising opportunities appear promising, given Supermetrics' profitability and impressive performance metrics. The growing interest in automated data management tools could draw more investors, enabling further product development and market expansion. However, the company may face challenges such as competition from other marketing tech firms and the need to keep up with rapid technological advancements.

Use Clay to Get Funding Data

Sales professionals, take your strategy to the next level by leveraging Clay’s platform to access comprehensive fundraising data on companies like Supermetrics and gather other critical business insights.

Sign up for free to start making data-driven decisions and stay ahead of the competition.