Mid-Market

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Sales Operations Management streamlines sales processes, tech, and data analysis to help sales teams sell more effectively and efficiently.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Your email deliverability rate is the percentage of sent emails that successfully land in a recipient's inbox, rather than bouncing or going to spam.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Sales conversion rate is the percentage of prospects who take a desired action, like making a purchase, turning them into customers.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Loss aversion is our tendency to feel the sting of a loss more acutely than the pleasure of an equivalent gain.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.