Sculpting GTM’s future with five major launches
The Three Laws of GTM have guided our product development roadmap this year. We’ve worked on features that can help GTM teams stay unique, continuously sharpen their creative advantages, and iterate faster.
Today at Sculpt, we're launching five major features that will help teams turn any growth idea into reality faster.
- Sculptor (our biggest release yet): Build workflows and analyze large datasets using natural language (e.g. “find CMOs at healthcare companies in SF" or "analyze this list of accounts to determine why we lost each deal").
- Claygent Builder: Centrally manage & deploy your AI prompts
- Claygent Connectors: Connect your first-party data to AI agents
- Audiences: Track signal activity on all your accounts in one place
- Sequencer: Send emails from within Clay—without leaving the product
GTM teams aren't bottlenecked by ideas, they're bottlenecked by execution. Everyone has GTM ideas ("let's enrich this account list," "let's target job changers"), but turning those ideas into live workflows often takes weeks of manual work and disjointed tooling. These releases eliminate those bottlenecks.
Sculptor: your natural language AI GTM co-pilot
What is Sculptor? Sculptor is Clay’s AI co-pilot that helps GTM teams to build workflows and analyze table data much faster — in natural language. You can ask Sculptor to…
- “Generate a list of healthcare companies in the US with 50-100 employees and find a list of their Heads of Sales with their LinkedIn URLs and emails.”
- “Look at this list of customers and analyze why these accounts were lost.”
- “Analyze at this table of social mentions and return (A) which subreddits talk most about our company, (B) what the top complaints are, and (C) what the top positives are.”
Start with a conversational description of your idea, and Sculptor will guide your table build, recommend steps, and add enrichments. If you’re managing large datasets, Sculptor can run powerful analytics (e.g. “diagnose why we lost these accounts and group them into themes,” "return the customers with the highest average ARR," or “prioritize this prospect list accordingly to fit.”)
Unlike other AI copilots, Sculptor actually understands your business. From prospect search to personalized outbound, you're getting a copilot with context. Use natural language to build workflows and analyze your data faster—so you can spend more time on strategy.
Claygent Builder: a workspace for building Claygents
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What is Claygent Builder? Claygent Builder is a dedicated workspace for building, testing, and deploying AI prompts across your organization. Great GTM teams like Rippling and Cursor treat prompts like code—they test, refine, and scale what works. Now you can too.
Claygent Builder solves the prompt development bottleneck. Instead of burning credits while iterating on prompts in live tables, you can build and test prompts risk-free in a dedicated environment. Version your prompts, iterate quickly, and deploy them programmatically across all your workflows.
For example, you can ask Builder to "find recent news articles about a company" and it will generate a fully structured prompt with detailed examples—all from a single line of natural language. Then deploy that prompt across every workflow that needs company research.
Claygent Builder is available today.
Claygent Connectors: AI research across all your data
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What is Claygent Connectors? Claygent Connectors are MCP connections to Claygent that extend Clay's AI research capabilities beyond the web to include your first-party data. Instead of just searching the internet, Claygent can now research across your Salesforce records, Gong transcripts, Google Docs, and other internal tools.
Your most valuable data is locked in your existing tools. Sales call transcripts in Gong, opportunity details in Salesforce, and strategic documents in Google Drive contain insights that could transform your outreach, but accessing this data at scale has been nearly impossible.
Claygent Connectors give your AI agents access to the data you already have. Ask Claygent to summarize all past conversations for an account using your Gong transcripts, research an active opportunity in Salesforce, or use your Google Doc with tone and style guidelines to write better outbound copy.
Example use cases:
- "Summarize all customer conversations from the last quarter and identify common objections"
- "Research this Salesforce opportunity and suggest next steps based on deal history"
- "Write outreach copy using our brand voice guidelines from Google Docs"
Claygent Connectors are live for Enterprise customers today, with broader availability coming this fall.
Audiences: a unified view of your buyer journey
What is Audiences? Audiences combines your CRM data, signals, and enrichments into one interface. Signals show intent. Enrichments add context. Your CRM holds history. On their own, they're fragments of data; Audiences weaves them together. You can visualize your prospect's complete buyer journey in one place and know when to act.
{Screen video}
True buyer intent is scattered across funding announcements, hiring patterns, website visits, and data buried in CRM fields. Connecting these data points into actionable buyer intelligence often requires manual detective work across multiple tools and fragmented datasets.
Audiences turns scattered data points into a single picture of intent. You can sync and enrich millions of CRM records in one click, then segment companies and people by combining signals (website visits, social engagement, job changes) with enrichments (fundraising, growth) and CRM fields. When a company raises funding, hires three new executives, and spends time on your pricing pages, Audiences can connect these dots automatically and push enriched audiences back to your CRM so reps know exactly how to engage.
Teams that see complete buyer journeys capture deals that others miss. Anyone can spot a funding announcement, but combining that with hiring patterns, web engagement, and CRM history lets you act on meaningful intent that competitors overlook. Focus where it counts, convert faster, and play bigger by turning massive datasets into targeted, actionable audiences.
Audiences launches in Q4 2025. Get on the waitlist today.
Clay Sequencer: a native email sending tool
What is Clay Sequencer? Clay Sequencer is Clay's native email campaign engine, for marketers who ship quality campaigns to win pipeline. You can now deploy Clay's world-class signals and enrichment into live email campaigns without ever leaving the product.
{Screen video}
GTM teams have always struggled to turn signals into pipeline. Every team can spot buying signals ("company just raised Series B," "new VP of Sales hired"), but turning those signals into personalized campaigns often takes days of bouncing between tools, wrestling with deliverability, and manual setup.
Clay Sequencer eliminates those execution obstructions. When you spot a buying signal, you can build and launch a personalized campaign in minutes. Sequencer uses Clay's rich data to generate personalized content. It has deliverability best practices baked in with inbox warming, account rotation, and human-like pacing. Enrichment, sequencing, and attribution tracking happen in one place.
Speed from signal to campaign is today's competitive advantage: teams that act on buying signals fastest capture deals first. Anyone can spot a signal like "company just hired a new CRO" and have a personalized campaign running in minutes instead of spending days setting it up manually.
Want to get more out of your signals? Start using Clay Sequencer today.
The AI-native platform for automated GTM workflows
These five launches are all about getting rid of the obstacles that have long-stood in the way of GTM teams doing the best work:
- Sculptor eliminates the execution bottleneck between ideas and live workflows
- Claygent Builder makes prompt development scalable and risk-free
- Claygent Connectors unlock AI research across your first-party data
- Audiences reveals true buyer intent by connecting scattered signals
- Sequencer solves outbound execution from deliverability to attribution
Together, they transform Clay into the AI platform for modern go-to-market teams. Learn more about everything we launched at Sculpt here.
Sculpting GTM’s future with five major launches
The Three Laws of GTM have guided our product development roadmap this year. We’ve worked on features that can help GTM teams stay unique, continuously sharpen their creative advantages, and iterate faster.
Today at Sculpt, we're launching five major features that will help teams turn any growth idea into reality faster.
- Sculptor (our biggest release yet): Build workflows and analyze large datasets using natural language (e.g. “find CMOs at healthcare companies in SF" or "analyze this list of accounts to determine why we lost each deal").
- Claygent Builder: Centrally manage & deploy your AI prompts
- Claygent Connectors: Connect your first-party data to AI agents
- Audiences: Track signal activity on all your accounts in one place
- Sequencer: Send emails from within Clay—without leaving the product
GTM teams aren't bottlenecked by ideas, they're bottlenecked by execution. Everyone has GTM ideas ("let's enrich this account list," "let's target job changers"), but turning those ideas into live workflows often takes weeks of manual work and disjointed tooling. These releases eliminate those bottlenecks.
Sculptor: your natural language AI GTM co-pilot
What is Sculptor? Sculptor is Clay’s AI co-pilot that helps GTM teams to build workflows and analyze table data much faster — in natural language. You can ask Sculptor to…
- “Generate a list of healthcare companies in the US with 50-100 employees and find a list of their Heads of Sales with their LinkedIn URLs and emails.”
- “Look at this list of customers and analyze why these accounts were lost.”
- “Analyze at this table of social mentions and return (A) which subreddits talk most about our company, (B) what the top complaints are, and (C) what the top positives are.”
Start with a conversational description of your idea, and Sculptor will guide your table build, recommend steps, and add enrichments. If you’re managing large datasets, Sculptor can run powerful analytics (e.g. “diagnose why we lost these accounts and group them into themes,” "return the customers with the highest average ARR," or “prioritize this prospect list accordingly to fit.”)
Unlike other AI copilots, Sculptor actually understands your business. From prospect search to personalized outbound, you're getting a copilot with context. Use natural language to build workflows and analyze your data faster—so you can spend more time on strategy.
Claygent Builder: a workspace for building Claygents
What is Claygent Builder? Claygent Builder is a dedicated workspace for building, testing, and deploying AI prompts across your organization. Great GTM teams like Rippling and Cursor treat prompts like code—they test, refine, and scale what works. Now you can too.
Claygent Builder solves the prompt development bottleneck. Instead of burning credits while iterating on prompts in live tables, you can build and test prompts risk-free in a dedicated environment. Version your prompts, iterate quickly, and deploy them programmatically across all your workflows.
For example, you can ask Builder to "find recent news articles about a company" and it will generate a fully structured prompt with detailed examples—all from a single line of natural language. Then deploy that prompt across every workflow that needs company research.
Claygent Builder is available today.
Claygent Connectors: AI research across all your data
What is Claygent Connectors? Claygent Connectors are MCP connections to Claygent that extend Clay's AI research capabilities beyond the web to include your first-party data. Instead of just searching the internet, Claygent can now research across your Salesforce records, Gong transcripts, Google Docs, and other internal tools.
Your most valuable data is locked in your existing tools. Sales call transcripts in Gong, opportunity details in Salesforce, and strategic documents in Google Drive contain insights that could transform your outreach, but accessing this data at scale has been nearly impossible.
Claygent Connectors give your AI agents access to the data you already have. Ask Claygent to summarize all past conversations for an account using your Gong transcripts, research an active opportunity in Salesforce, or use your Google Doc with tone and style guidelines to write better outbound copy.
Example use cases:
- "Summarize all customer conversations from the last quarter and identify common objections"
- "Research this Salesforce opportunity and suggest next steps based on deal history"
- "Write outreach copy using our brand voice guidelines from Google Docs"
Claygent Connectors are live for Enterprise customers today, with broader availability coming this fall.
Audiences: a unified view of your buyer journey
What is Audiences? Audiences combines your CRM data, signals, and enrichments into one interface. Signals show intent. Enrichments add context. Your CRM holds history. On their own, they're fragments of data; Audiences weaves them together. You can visualize your prospect's complete buyer journey in one place and know when to act.
{Screen video}
True buyer intent is scattered across funding announcements, hiring patterns, website visits, and data buried in CRM fields. Connecting these data points into actionable buyer intelligence often requires manual detective work across multiple tools and fragmented datasets.
Audiences turns scattered data points into a single picture of intent. You can sync and enrich millions of CRM records in one click, then segment companies and people by combining signals (website visits, social engagement, job changes) with enrichments (fundraising, growth) and CRM fields. When a company raises funding, hires three new executives, and spends time on your pricing pages, Audiences can connect these dots automatically and push enriched audiences back to your CRM so reps know exactly how to engage.
Teams that see complete buyer journeys capture deals that others miss. Anyone can spot a funding announcement, but combining that with hiring patterns, web engagement, and CRM history lets you act on meaningful intent that competitors overlook. Focus where it counts, convert faster, and play bigger by turning massive datasets into targeted, actionable audiences.
Audiences launches in Q4 2025. Get on the waitlist today.
Clay Sequencer: a native email sending tool
What is Clay Sequencer? Clay Sequencer is Clay's native email campaign engine, for marketers who ship quality campaigns to win pipeline. You can now deploy Clay's world-class signals and enrichment into live email campaigns without ever leaving the product.
{Screen video}
GTM teams have always struggled to turn signals into pipeline. Every team can spot buying signals ("company just raised Series B," "new VP of Sales hired"), but turning those signals into personalized campaigns often takes days of bouncing between tools, wrestling with deliverability, and manual setup.
Clay Sequencer eliminates those execution obstructions. When you spot a buying signal, you can build and launch a personalized campaign in minutes. Sequencer uses Clay's rich data to generate personalized content. It has deliverability best practices baked in with inbox warming, account rotation, and human-like pacing. Enrichment, sequencing, and attribution tracking happen in one place.
Speed from signal to campaign is today's competitive advantage: teams that act on buying signals fastest capture deals first. Anyone can spot a signal like "company just hired a new CRO" and have a personalized campaign running in minutes instead of spending days setting it up manually.
Want to get more out of your signals? Start using Clay Sequencer today.
The AI-native platform for automated GTM workflows
These five launches are all about getting rid of the obstacles that have long-stood in the way of GTM teams doing the best work:
- Sculptor eliminates the execution bottleneck between ideas and live workflows
- Claygent Builder makes prompt development scalable and risk-free
- Claygent Connectors unlock AI research across your first-party data
- Audiences reveals true buyer intent by connecting scattered signals
- Sequencer solves outbound execution from deliverability to attribution
Together, they transform Clay into the AI platform for modern go-to-market teams. Learn more about everything we launched at Sculpt here.
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