This year, Clay hosted its first-ever Partner Day, bringing together the data and integration partners who've shaped what's possible for Clay customers. The event marked a milestone for the Clay data partner community providing an opportunity for partners to meet the growing Clay team in person many for the first time and get tailored content and updates to make the most of their Clay partnership.
As part of Partner Day, Clay announced several of these awards live. But with so many partners making a real difference this year, we didn’t want to stop there, so we gave out a few more! Together, these awards recognize the 10 data partners who drove the most growth, creativity, and results for Clay this year, from the ones who’ve been with Clay since the very beginning to newer partners who made an immediate mark.
Drumroll please… here are the winners of Clay's first Data Partner Awards!
Data Partner of the Year — HG Insights
Clay’s top partner honor, awarded to the partner that drove the most impact for customers this year. HG Insights had the most enterprise growth of any data partner in 2026, finding useful ways to promote their enrichments while continuing to improve how they work inside Clay.
The Unstoppable Wheel — LeadMagic
Awarded to the partner whose usage on Clay keeps compounding, run after run. LeadMagic is the first Clay data partner to cross 1 billion enrichment runs, the most of any partner on the platform, after scaling with Clay since the early days.
The OG — PDL
Awarded to one of Clay’s longest-running and highest impact data partner. PDL’s partnership dates back to 2020, before Clay was even focused on being a GTM platform.
Marketer’s Next BFF — G2
Awarded to the newcomer that filled a gap customers kept asking Clay to close. G2 is one of Clay’s newer partners but one of the most-requested integrations, especially for marketing use cases, bringing reviews, competitive intel, and buyer intent data directly into the platform.
The GTME Fan Favorite — Crunchbase
Awarded to the partner Clay’s own GTM Engineering team reaches for most. Crunchbase came up more than any other partner, over 1,300 times, in an analysis of Clay’s GTME and GS customer calls, and enterprise customers are regularly asking for Crunchbase by name.
The Kiln Whisperer — Adyntel
Awarded for versatility and technical evolution. Adyntel started as a Claygency and has grown into a native integration with Clay, all while continuously finding new ways to add value for Clay customers.
The Rocketship — Intentsify
Awarded to the fastest growing partner this year. Intentsify was a launch partner for Clay’s new Topic Intent feature and has been leading the category since.
The Unicorn — Pubrio
Awarded to the partner whose data powered the most creative and unexpected customer use case of the year. Pubrio brought different kinds of data to Clay this year that opened up new possibilities for customers.
The SMB Hero — Openmart
Awarded for leading in empowering Clay’s customers with SMB data. Openmart has become the go-to source in Clay for customers building workflows around small and mid-sized businesses.
The Rookie of the Year — Pursuit
Awarded to the newest data partner making an early mark on Clay. Pursuit provides public sector data, a category no other Clay partner currently covers.
Congratulations to all of the Partner Award winners! Thank you for the work you put in this year. We can’t wait to see who comes out on top next year!
Want to learn more about these partners and Clay’s full data ecosystem? Explore our data marketplace.
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