Digital Advertising

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Signaling is using credible actions to convey information about quality or intent to a less-informed party, effectively building trust.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Sales productivity is the measure of a sales team's efficiency, focusing on maximizing revenue generation while minimizing the resources spent.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Regression analysis is a statistical method for estimating the relationships between a dependent variable and one or more independent variables.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Serverless computing is a cloud model where the provider manages servers, so developers can focus on code without worrying about infrastructure.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

Sales Operations KPIs are measurable metrics that track the efficiency and effectiveness of a sales team's operational processes.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.