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Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

XML (Extensible Markup Language) is a markup language for encoding documents in a format that is both human-readable and machine-readable.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Sales compensation is the total pay a salesperson receives, including salary, commissions, and bonuses, structured to motivate performance.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Robotic Process Automation (RPA) uses software bots to mimic human actions and automate repetitive, rules-based tasks on digital systems.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.