The Sales Prospecting Blog

Following up with sales prospects is one of the most important—and difficult—tasks for any salesperson to get right. Outstanding follow-ups can help you stand out strongly from other salespeople that use automated emails and undifferentiated copy. In this article, I’ll go over how to follow-up with prospects effectively and creatively, including many detailed examples from my past experience.

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Hi friends. We are excited to launch the second generation of Clay’s pricing plan! In this piece, we’ll go through our changes and share a behind-the-scenes look at our internal deliberation process.

When you are personalizing cold emails for a prospect, there is a spectrum of value you can show. The most valuable personalizations communicate a simple but powerful message: “I know you have this problem because I did the research—and here’s how I would fix it.”

The worst personalizations are just attention hacks: snippets that make someone feel like you’re sending them a 1:1 email but add zero value. If your personalizations have nothing to do with the problem you’re solving, they are attention hacks. Use these sparingly! Attention hacks can work well for industries that aren’t bombarded by cold email warriors daily. However, they can kill the value of your messages for SaaS or e-commerce companies by revealing that you’re using automation—yielding nothing but eye rolls.

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